Vehicle Radio Content Insertion via Metadata Detection

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Solution Overview

Problem

Current broadcast systems lack the ability to tailor advertising content to individual listeners based on their demographics and real-time data from vehicles, and they cannot effectively utilize vehicle-generated data to enhance content selection.

Innovation Solution

A system that integrates a vehicle radio with a personal electronic device to detect commercial breaks and insert tailored content, while also collecting and transmitting vehicle data to cloud-based third parties for personalized advertising and content generation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If queued up AD content spots are simply broadcast during commercial break periods, then the broadcast system can deliver advertising content to listeners, but the AD content cannot be tailored to specific individuals or their demographics

Engineering Contradiction:

ImproveAdaptability of advertising content to individual listenersVSAvoidComplexity of broadcast system

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The broadcast signal is segmented into program content portions and commercial break portions using metadata tags. This segmentation allows the system to identify and process different types of content separately, enabling targeted advertising insertion during commercial breaks while maintaining the integrity of the overall broadcast system.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

A vehicle radio system acts as an intermediary between the broadcast signal and the listener, receiving both the broadcast signal and vehicle data, processing them together, and selectively inserting tailored advertising content based on the combined information before playback.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Productivity

If the broadcast facility inserts queued up AD content spots during commercial breaks, then advertising content can be delivered, but real-time vehicle data and listening habits cannot be utilized for content selection

Engineering Contradiction:

ImproveEffectiveness of advertising deliveryVSAvoidLoss of vehicle data and listening habit information

Core Design Contradiction:

ProductivityVSLoss of information

Solution Approach 1:

The system collects vehicle data and listening habit information as feedback, processes this information to determine listener preferences and context, and uses this feedback to selectively insert relevant advertising content during commercial breaks, creating a closed-loop system that continuously improves advertising effectiveness.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system pre-processes and stores vehicle data and listening habit information before commercial breaks occur, so that when commercial breaks are detected through metadata tags, the tailored advertising content can be immediately inserted without delay, maintaining seamless playback.

Inventive Principle:

Principle #10Preliminary action

3Adaptability or versatility

If the same AD content is broadcast to all listeners during commercial breaks, then the broadcast system operates simply, but the advertising content is not highly tailored to differing interests of individuals

Engineering Contradiction:

ImproveTailoring of AD content to individual interestsVSAvoidComplexity of content delivery system

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The advertising content delivered to each listener is customized according to their specific local characteristics, including vehicle type, listening habits, and contextual data, rather than using a uniform approach for all listeners. This local quality customization is achieved through selective insertion of different AD content spots based on individual listener profiles.

Inventive Principle:

Principle #3Local quality

4Reliability

If commercial breaks are detected and AD content is inserted, then advertising can be delivered during breaks, but seamless playback requires precise timing and coordination

Engineering Contradiction:

ImproveSeamlessness of playbackVSAvoidComplexity of signal processing system

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The system replaces manual or mechanical timing methods with electronic signal processing, using metadata tags embedded in the broadcast signal to automatically detect commercial break boundaries and trigger content insertion at precisely the right moments, ensuring seamless playback without audible transitions or timing errors.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS9197335B2System and method for automatically inserting advertising and other content into playback of a broadcast signal

Publication Date: 2015.11.24 MYINE ELECTRONICS INC

AI summary

A system is disclosed for inserting selected content into a signal being broadcast by a broadcast station, and being received by a vehicle radio system. A vehicle radio system may be incorporated which has a processing system. A personal electronic device (PED) able to be carried by a user is also used. The PED may supply selected content to the processing system. The processing system may detect a first signal in the received broadcast signal that indicates a commercial break period of predetermined duration is to begin, and a second signal in the received broadcast signal that indicates that the commercial break period is to end. The processing system may obtain the selected content from the PED and insert the obtained, selected content into the broadcast signal for seamless playback through the vehicle radio system during the commercial break period.