Vehicle Sensor Environmental Analysis for Targeted Building Insurance

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Solution Overview

Problem

Current advertising methods are often ineffective as they lack targeted approaches, failing to identify genuine needs in individuals, such as unnoticed property damage, leading to low conversion rates and inefficient sales efforts.

Innovation Solution

A system utilizing vehicle sensor data to monitor environmental conditions, analyze them, and transmit actionable items to relevant service providers, enabling targeted advertisements and proactive maintenance notifications.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If traditional advertising methods (Internet ads, cold calls, door-to-door sales) are used to contact potential customers, then initial contact can be established, but the conversion rate is low because there is no indication that the product or service is needed

Engineering Contradiction:
Improvesales conversion rateVSAvoidinformation about customer needs
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The system performs preliminary environmental analysis and condition detection before advertising contact is made. Sensors detect conditions such as vegetation health, building states, or other environmental factors, and the system identifies potential customer needs in advance, so that advertising can be targeted to customers who actually need the product or service.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses sensor data and environmental monitoring to provide feedback about actual conditions at customer locations. This feedback loop allows the system to identify when maintenance or services are needed, enabling targeted advertising based on real-world conditions rather than random or blind contact attempts.

Inventive Principle:
Principle #23Feedback

2Productivity

If frequent ads and blind sales calls are made to potential customers, then initial contact is established, but the likelihood of completing a sale remains low

Engineering Contradiction:
Improvesales efficiencyVSAvoidtime spent on unsuccessful sales attempts
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary environmental analysis and condition detection before advertising contact is made. Sensors detect conditions such as vegetation health, building states, or other environmental factors, and the system identifies potential customer needs in advance, so that advertising can be targeted to customers who actually need the product or service.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system changes the parameters of advertising delivery by using sensor-derived information about environmental conditions to dynamically target ads to specific customers at specific times when their needs are most likely to be present, rather than using uniform, random, or untargeted advertising approaches.

Inventive Principle:
Principle #35Parameter changes

3Measurement precision

If environmental conditions are monitored continuously to identify customer needs, then accurate leads can be provided, but the complexity of the monitoring system increases

Engineering Contradiction:
Improveaccuracy of customer need identificationVSAvoidcomplexity of sensor and data processing system
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The system uses multi-functional sensors and data processing capabilities that can detect multiple types of environmental conditions (vegetation health, building states, weather conditions, etc.) with a single integrated platform. This universal approach allows accurate identification of various customer needs without requiring separate specialized systems for each type of monitoring.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11875414B2Systems and methods for environmental analysis based upon vehicle sensor data
Publication Date: 2024.01.16 STATE FARM MUTAL AUTOMOBILE INSURANCE COMPANY
  • US11875414B2 patent drawing
  • US11875414B2 patent drawing
  • US11875414B2 patent drawing

AI summary

A system for analyzing the environment of a vehicle i) receives a plurality of data from at least one sensor associated with a vehicle, such that the plurality of data includes at least one environmental condition at a location; (ii) analyzes the plurality of data to determine the at least one environmental condition at the location; (iii) determines a condition of a building at the location based upon the at least one environmental condition; (iv) determines an insurance product for the building based upon the determined condition associated with the building; and (v) generates an insurance quote for the insurance product. As a result, the speed and accuracy of insurance providers learning about potential clients and the conditions of the potential client's property and needs is increased.