Vehicle System Service Offering Timing Control
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Solution Overview
Problem
Current methods for providing service offerings to vehicles lack optimization in timing and delivery method, failing to ensure that advertisements and services are presented when and how users are most likely to engage with them, particularly considering vehicle and driver conditions.
Innovation Solution
A vehicle system that obtains service offering data and vehicle event data to compare and determine the optimal time and method for presenting service offering content to an interface device, such as a display or audio system, based on criteria like vehicle mode, driver time, and location, ensuring minimal disruption during high-risk driving situations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If service offerings are provided continuously to vehicles, then the quantity of service offerings increases, but the relevance and user engagement decreases due to inappropriate timing
Solution Approach 1:
The system performs preliminary actions by obtaining service offering data and vehicle event data in advance, comparing them beforehand, and determining the optimal time for providing service offerings before actually delivering them. This ensures offerings are presented at the most relevant moment based on pre-analyzed vehicle and driver conditions.
2Adaptability or versatility
If service offerings are provided during all driving conditions, then the coverage increases, but user distraction and safety risk increases
Solution Approach 1:
The system applies local quality by providing different types of service offerings based on specific driving conditions. Visual offerings are provided when the vehicle is stationary or in low-risk conditions, while audio offerings are used during active driving. This localized adaptation ensures coverage across all conditions while minimizing distraction during critical driving times.
3Reliability
If service offerings are delayed until optimal timing is determined, then the relevance increases, but the response time decreases
Solution Approach 1:
The system performs preliminary comparison of vehicle event data with service offering correlation data to determine optimal timing in advance. By pre-analyzing the data and identifying suitable time windows before service offering delivery, the system minimizes actual delay while ensuring high relevance through advance planning.
Data Source
Figure 1
Figure 2
Figure 3a~3b
AI summary
The present invention relates to a method performed by a vehicle system (101) for enabling service offering content data to be provided to an interface device associated with a vehicle (100). The vehicle system (101) obtains vehicle event data from the vehicle (100) and obtains service offering data. The service offering data comprises service offering content data and service offering correlation data. The vehicle system (101) compares at least a part of the vehicle event data with at least a part of the service offering correlation data. When a result of the comparing fulfills a criterion, the vehicle system (101) determines a time for providing at least a part of the service offering content data to an interface device associated with a user of the vehicle (100).