Vehicle Outer Skin Display Integration for Seamless Body Contours
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Solution Overview
Problem
Existing methods for integrating electronic display devices into vehicle body outer skins are inefficient, as they often compromise vehicle aesthetics, increase maintenance costs, and pose safety risks due to the need for cables and potential interference with automotive systems.
Innovation Solution
A method where a flexible display device is integrated into a molded plastics part during the manufacturing process, forming a seamless body contour, with electrical connections sealed within the plastics part to avoid external exposure, and using adhesion promoters for a durable connection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If display devices are mounted outside on the vehicle body, then advertising and information display functionality is achieved, but vehicle aesthetics are compromised and aerodynamics are impaired
Solution Approach 1:
The display device is integrated directly into the molded plastics part of the body outer skin, merging the display function with the vehicle body structure. This eliminates the appearance of separate mounted devices and maintains smooth contours, resolving the contradiction between adding display functionality and preserving vehicle aesthetics and aerodynamics.
Solution Approach 2:
The molded plastics part serves multiple functions: it provides the structural body outer skin, integrates the display device housing, and maintains aerodynamic contours. This multi-functionality allows the same component to achieve both aesthetic/aerodynamic requirements and display functionality.
2Adaptability or versatility
If display devices are mounted outside on the vehicle body, then advertising and information display functionality is achieved, but cables for power supply and data lines need to be guided through the vehicle body, creating makeshift solutions
Solution Approach 1:
The display device is combined with the molded plastics part during the same manufacturing process, eliminating the need for separate cable routing through the vehicle body. Power supply and data connections are integrated directly into the molded structure, simplifying the overall system complexity.
3Adaptability or versatility
If display devices are mounted outside on the vehicle body, then advertising and information display functionality is achieved, but injury hazards to road users and interference with automatic wash systems occur
Solution Approach 1:
The display device is integrated into the molded plastics part of the body outer skin, creating a flush-mounted solution that maintains the smooth surface contour. This eliminates protruding elements that could pose injury hazards or interfere with automatic wash systems, while still providing advertising and information display functionality.
4Adaptability or versatility
If advertisement sheets are applied to the vehicle body, then advertising presence is achieved, but removal and replacement requires downtime for the vehicle
Solution Approach 1:
The display device provides dynamic, electronically controllable advertising content that can be changed instantly without physical replacement. This eliminates the downtime associated with removing and applying new advertisement sheets, while maintaining flexible advertising presence.
Data Source
AI summary
A method integrates a display, in particular an electronic display, in an outer skin of a vehicle, in one region of a body of the vehicle. The outer skin of the vehicle body, at least in the region of the vehicle body, is formed by a plastic molding, or at least has such a plastic molding. The display is formed together with the plastic moulding, in a joint moulding step, to give a vehicle-body contour, wherein the display surface of the display faces away from the plastic molding.