Vehicle Smart Windows for Interactive Ads and Passenger Displays
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current vehicle entertainment and advertising systems lack the ability to dynamically display multimedia content on windows, limiting passenger engagement and advertising opportunities, especially in autonomous and semi-autonomous vehicles.
Innovation Solution
Implementing smart windows with touch screen capabilities, enabled with HD displays and connectivity via wireless protocols, allowing for interactive multimedia experiences and targeted advertising based on passenger location and preferences, with the potential for vehicles to communicate and coordinate advertising across networks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If smart windows with display capabilities are integrated into vehicles, then advertising revenue and passenger entertainment are improved, but vehicle manufacturing complexity and cost increase
Solution Approach 1:
The smart window system serves multiple functions: it acts as both an entertainment display for passengers and an advertising medium for revenue generation. The same window infrastructure is used for both purposes, eliminating the need for separate systems and reducing overall complexity despite the advanced capabilities provided.
Solution Approach 2:
The patent introduces a window film or coating layer as an intermediary component that enables display functionality on existing vehicle windows. This intermediary approach allows the windows to gain smart display capabilities without completely redesigning the window structure, thereby managing manufacturing complexity while adding advanced functionality.
2Ease of operation
If windows are enabled as interactive smart windows with touch screen capabilities, then passenger engagement and entertainment are improved, but device complexity and installation difficulty increase
Solution Approach 1:
The patent combines the touch screen interface, display elements, and window structure into a single integrated smart window system. By merging these components rather than adding them as separate layers, the system reduces overall complexity while maintaining interactive capabilities for passenger engagement.
3Productivity
If vehicles are linked to communicate and coordinate advertising across networks, then advertising effectiveness and revenue are improved, but system complexity and data processing requirements increase
Solution Approach 1:
The patent implements a feedback mechanism where vehicles communicate advertising performance data and location information to a central system, which then optimizes advertising campaign coordination across the vehicle network. This feedback loop enables effective cross-vehicle advertising coordination while managing system complexity through centralized control and automated optimization algorithms.
Data Source
AI summary
Windows including sunroofs of a car may be enabled to display cinematic video, still pictures, opaque content, or picturesque content such as the countryside to simulate various environments while driving. On the outside of the autonomous vehicle advertising content may be shown on digital displays to pedestrians, bystanders, and other vehicle, autonomous vehicle or semi-autonomous vehicle passengers. Advertising revenue may offset vehicle leasing, maintenance, fuel, and ridesharing costs. Ad networks may send local offers content for presentation on the vehicle, autonomous vehicle or semi-autonomous vehicle's windows. Passengers may order food and interact with ads on the car window. The car windows may be multi-touch enabled to allow for various gestures and interactivity with the vehicle, autonomous vehicle or semi-autonomous vehicle. A ridesharing program may allow a passenger to enable ads on the window of the car during their trip to defray the cost of the trip.