Vehicle Window AR Display Using Micro-LED and Surrounding Sensing

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Solution Overview

Problem

Existing technologies lack the ability to effectively integrate augmented reality (AR) content into vehicle windows, limiting its application to various real-world environments beyond gaming and virtual experiences.

Innovation Solution

An AR-content-providing apparatus and method that utilizes micro-LED display devices to project AR content onto vehicle windows, incorporating sensing modules for environment and distance detection, and a control module to generate and display AR content based on driving and surrounding information, along with additional sensory stimulation through acoustic, vibration, and fragrance devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If AR content is displayed on vehicle windows using conventional display technologies, then the application scope is limited, but the display quality and integration capability are insufficient

Engineering Contradiction:
Improveapplication scopeVSAvoiddisplay quality
Core Design Contradiction:
Adaptability or versatilityVSManufacturing precision

Solution Approach 1:

The patent applies micro-LED display devices to vehicle windows, enabling the same display technology to serve multiple functions: displaying AR content, providing driving information, showing guidance, and offering sensory enhancements through integrated acoustic, vibration, and fragrance devices. This multi-functional approach expands application scope while maintaining high display quality through the superior characteristics of micro-LED technology.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If multiple sensing modules and display modules are integrated into the vehicle window system, then the AR content capability is enhanced, but the device complexity increases

Engineering Contradiction:
ImproveAR content capabilityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent combines multiple sensing modules (for environment and distance detection), display modules (micro-LED), and additional sensory devices (acoustic, vibration, fragrance) into an integrated vehicle window system. This merging approach enhances AR content capability by coordinating multiple functions within a unified system architecture, managing complexity through integration rather than separate components.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The vehicle window system is designed as a multi-functional platform that simultaneously performs sensing, display, acoustic output, vibration feedback, and fragrance delivery. This universal design allows a single integrated system to provide comprehensive AR experiences while managing complexity through shared control and coordination mechanisms.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Manufacturing precision

If micro-LED display devices are used to project AR content onto vehicle windows, then the display quality is improved, but the integration into various real-world environments becomes more challenging

Engineering Contradiction:
Improvedisplay qualityVSAvoidenvironmental integration
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The micro-LED display devices are integrated into the vehicle window system with additional sensing and sensory components, creating a universal platform that adapts to various driving environments and real-world scenarios. This multi-functional integration enables the high-quality display technology to be effectively applied across different environmental contexts.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances the utility and display quality of AR content by integrating it into vehicle windows, providing real-time driving information, guidance, and sensory enhancements, thereby improving the AR experience for drivers and passengers.

Implementation Method 1

An AR-content-providing apparatus capable of implementing an AR content image on a car window using a micro-LED display device

Methodology Applied
Scientific EffectLight Emitting Diode: Light Emitting Diode

Data Source

PatentUS12443035B2Augmented reality content providing apparatus and augmented reality content providing method using the same
Publication Date: 2025.10.14 SAMSUNG DISPLAY CO LTD
  • US12443035B2 patent drawing
  • US12443035B2 patent drawing
  • US12443035B2 patent drawing

AI summary

According to some embodiments of the disclosure, an AR-content-providing apparatus includes display modules configured to display AR content images on windows of a vehicle, at least one sensing module configured to generate image data obtained by capturing surroundings of the vehicle, and configured to generate distance sensing signals corresponding to distances to objects and people outside the vehicle, and a control module configured to generate AR content corresponding to driving information and surrounding information of the vehicle using the image data and the distance sensing signals, and configured to control the display modules and at least one electronic device to display the AR content.