Vehicular Video Display with Retractable Mechanism

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Solution Overview

Problem

Current advertising methods, such as electronic media, print, and billboards, face challenges in effectively reaching a large audience due to changing consumer preferences and technological advancements, leading to high costs and limited real-time update capabilities, while also posing safety hazards for drivers.

Innovation Solution

A system comprising a video display attached to vehicles or stationary structures, powered by multiple sources and equipped with wireless data transfer and operational sensors, allowing for real-time information dissemination and prioritization based on location and vehicle operations, with retractable and rotatable designs for safety and ease of use.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If video displays are mounted on vehicles for mobile advertising, then advertising reach and real-time information delivery are improved, but driver safety and distraction risks worsen

Engineering Contradiction:
Improveadvertising reachVSAvoiddriver distraction
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The video display is designed to be retractable and rotatable, allowing it to dynamically change position and orientation. During vehicle operation, the display can be retracted or rotated away from the driver's field of view to eliminate distraction, while still being deployable for advertising purposes when the vehicle is stationary or in designated zones.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

A control system acts as an intermediary between the video display and the vehicle's operational status. Sensors detect vehicle motion and automatically control the display's deployment and retraction, mediating between the advertising function and driver safety without requiring manual intervention.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If multiple power sources are used for video displays, then system reliability and continuous operation are improved, but device complexity worsens

Engineering Contradiction:
Improvecontinuous operationVSAvoidpower source integration
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The power management system is designed to universally accept multiple power source types (vehicle electrical system, independent battery, alternative energy sources) through a single integrated control interface. This multi-functional power management architecture allows seamless switching and integration without requiring separate control systems for each power source.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system incorporates feedback mechanisms that continuously monitor the status of multiple power sources and automatically switch between them based on availability and demand. This feedback-controlled power management ensures continuous operation while simplifying the user interface by handling complexity in the background.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If wireless data transfer and operational sensors are integrated, then real-time information dissemination and adaptability are improved, but device complexity worsens

Engineering Contradiction:
Improvereal-time information deliveryVSAvoidsystem integration
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Wireless data transfer capabilities and operational sensors are merged into a single integrated control unit that manages both information reception and vehicle status monitoring. This consolidation reduces the number of separate components and interfaces, simplifying the overall system architecture while maintaining real-time adaptability.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The control system automatically processes wireless data and sensor information without requiring manual configuration or intervention. The system self-adjusts display content and operational parameters based on received information and detected vehicle conditions, reducing the complexity burden on users.

Inventive Principle:
Principle #25Self-service

4Ease of operation

If retractable and rotatable designs are implemented, then driver safety and ease of operation are improved, but device complexity worsens

Engineering Contradiction:
Improvesafety controlVSAvoidmechanical design
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

Complex mechanical retractable and rotatable mechanisms are replaced with electronically controlled systems that use motors and sensors instead of manual mechanical linkages. This substitution maintains the safety and ease of operation benefits while reducing mechanical complexity through electronic control and feedback systems.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS10290243B2Vehicular video display system
Publication Date: 2019.05.14 LANHAM RANDALL JAMES
  • US10290243B2 patent drawing
  • US10290243B2 patent drawing
  • US10290243B2 patent drawing

AI summary

A vehicular video display system is provided including a vehicle, a video display attached to the vehicle, a source of advertisements unrelated to the operation of the vehicle, a source of one or more images representing the vehicle's operation, and an operational sensor device which detects one or more changes in the operation of the vehicle. In addition, the display system includes a controller which is connected to the advertisements, images and operational sensor. The controller ceases the display of advertisements upon the video display in the event that operational sensor device detects a change in the operation of the vehicle, and causes the video display to display one or more of said images on said video display indicating the change in operation of the vehicle.