Venue Network Tracking for Guest Travel Pattern Analytics
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Solution Overview
Problem
Hotel operators lack the ability to analyze guest travel patterns and preferences effectively, limiting their ability to provide personalized services and target frequent travelers, as existing network management systems only allow basic internet access authorization without capturing detailed usage data.
Innovation Solution
A guest monitoring system that tracks user devices' internet access through network management portals, collecting data on device identifiers, user attributes, and communication patterns to generate travel maps, loyalty metrics, and predict next destinations, enabling targeted marketing and personalized services.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If hotels use existing network management systems to collect guest data, then basic network access control is achieved, but the ability to analyze guest travel patterns and preferences remains insufficient
Solution Approach 1:
The patent combines multiple data collection functions into a unified guest monitoring system that integrates network management, device identification, and travel pattern analysis into a single comprehensive platform, eliminating the need for separate systems and reducing overall complexity
Solution Approach 2:
The guest monitoring system performs multiple functions simultaneously: it manages network access, collects device identifiers, tracks guest movements across venues, analyzes travel patterns, and generates marketing insights, replacing several specialized systems with one multi-functional platform
2Ease of operation
If hotels implement comprehensive guest tracking to enable personalized services, then customer satisfaction improves, but real-time analysis capability is required which increases system complexity
Solution Approach 1:
The system pre-processes and stores guest data, device identifiers, and travel patterns in real-time as they are collected from network connections and venue visits, preparing the data in advance for quick retrieval and analysis when personalized services need to be delivered
Solution Approach 2:
The patent introduces a guest monitoring system that acts as an intermediary layer between raw data collection and personalized service delivery, handling the complex real-time analysis tasks and presenting simplified results to service providers, thereby reducing the operational complexity
3Measurement precision
If hotels collect detailed data on user devices and communication patterns, then the ability to identify frequent travelers and target marketing improves, but data collection and processing requirements increase
Solution Approach 1:
The system extracts only the most relevant data elements from network communications, such as device identifiers, venue locations, and connection timestamps, while filtering out unnecessary data, thereby maintaining high identification accuracy without proportionally increasing data volume
Solution Approach 2:
The patent applies different data collection strategies to different venues and guest types, collecting detailed communication patterns at certain locations while using simplified tracking at others, optimizing the balance between identification precision and data quantity based on local requirements
Data Source
AI summary
Systems and methods described herein may include a memory and a computing a system in communication with said memory. The computing system may be configured to receive data from network management systems. In one embodiment, the network management system includes a network gateway. Users at venues may access external network resources using the network management system. Further, the network management systems may extract device identifiers from network packets sent from user devices to request access to external network resources. In some embodiments, the network management system may provide transmission control protocol handshake completion data to user devices. In some embodiments, the computing system also receives one or more attributes associated with the venue, user data associated with the user device, and connection data associated with communication between the user device and said external network resource.