Verified Information Cards for Secure User Identity Management
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing online advertising systems rely on cookies for user data, which are limited in data capacity, difficult to verify, and raise privacy concerns, failing to adequately address user identity verification and control over personal information.
Innovation Solution
The use of verified information cards that link to verified data elements, such as credit data, allowing users to control access and sharing of their information, enabling more accurate and secure data exchange between users and website providers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If cookies are used to track user data, then user behavior can be monitored, but data verification and user control are insufficient
Solution Approach 1:
The patent introduces an information card as an intermediary between the user and websites. The card contains verified user information and acts as a mediator that allows websites to access authenticated data without requiring complex verification systems. The information card provider serves as a trusted intermediary that verifies user identity and manages data sharing permissions, thereby improving reliability while maintaining system simplicity.
2Ease of operation
If unverified information is stored in information cards, then user control is improved, but fraud susceptibility increases
Solution Approach 1:
The patent implements preliminary verification of user information before it is stored in the information card. The information card provider verifies user identity and data authenticity in advance through identity verification processes. This preliminary action ensures that only verified information is stored in the card, maintaining both user control and fraud resistance without requiring complex real-time verification systems.
3Productivity
If cookies share user data across websites, then advertising targeting is improved, but privacy control is reduced
Solution Approach 1:
The patent implements dynamic permission management where users can control which websites access their information and under what conditions. The information card system allows flexible, context-dependent data sharing rather than blanket permission or complete restriction. Users can dynamically grant or revoke access permissions, enabling effective advertising targeting only when users consent, thus balancing advertising effectiveness with privacy control.
4Measurement precision
If detailed user data is collected, then advertising precision is improved, but data security risks increase
Solution Approach 1:
The information card acts as a secure intermediary that manages detailed user data. Instead of websites directly collecting and storing sensitive user information, the data remains protected in the user-controlled information card. Websites can access specific verified information through the card system without directly handling sensitive data, thereby maintaining advertising precision while reducing data security risks through centralized, secure data management.
Data Source
AI summary
Digital information cards associated with verified information about users are described. The cards can be used to optimize a network communications experience or interaction for a user and a commercial entity, such as a website provider. The cards can be user-centric in that the user can control access to information associated with the card. A website can access the information claim using a link of the information card and can customize a user's website experience based on the verified information claim.