Vertical Botanic Media Display Structure
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Solution Overview
Problem
Urban areas face challenges in providing space for plants and effective advertising while improving environmental conditions, as existing solutions require significant maintenance and do not adequately address the 'heat island' effect or air quality.
Innovation Solution
A free-standing vertical structure using sustainable materials that incorporates hydroponically-fed plants and non-botanic media to display information, which also serves as a habitat and improves air quality, while being easy to maintain.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional advertising structures are used in urban areas, then marketing messages can be displayed to large groups of people, but the structures contribute to the heat island effect and do not improve air quality
Solution Approach 1:
The patent transforms traditional advertising structures by changing their physical parameters - converting flat, heat-absorbing surfaces into vertical structures with large surface areas that incorporate living plants. The structures use hydroponically-fed plants that can be densely packed to create green facades, fundamentally altering the thermal and environmental parameters of advertising displays in urban areas
Solution Approach 2:
The invention creates a composite structure combining non-botanic media (advertising materials, artwork, graphic design) with live plants in a vertical arrangement. This composite approach allows simultaneous display of marketing messages and provision of environmental benefits including heat reduction and air quality improvement through photosynthesis and transpiration
2Object-affected harmful factors
If vertical structures with live plants are implemented to reduce heat island effect and improve air quality, then environmental benefits are achieved, but maintenance effort increases
Solution Approach 1:
The patent implements self-service through automated hydroponic irrigation systems that deliver water and nutrients directly to plant roots without manual intervention. The closed-loop hydroponic system recycles water and nutrients, reducing maintenance frequency and effort while ensuring consistent plant health for sustained environmental benefits
Solution Approach 2:
The invention replaces traditional mechanical gardening systems (soil-based planting, manual watering, pruning) with a hydroponic system that uses dissolved nutrients in water solution. This substitution eliminates the need for soil management, reduces water consumption through evaporation loss, and simplifies maintenance by allowing precise control of plant growth conditions
3Loss of information
If urban areas allocate space for traditional advertising structures, then marketing and advertising opportunities are maximized, but space for plants and vegetation is reduced
Solution Approach 1:
The patent transitions advertising and plant display from horizontal ground space to vertical three-dimensional space. By utilizing vertical facades, building exteriors, and vertical gardens, the system maximizes advertising surface area and plant growth space without occupying additional urban footprint, effectively doubling the functional use of existing urban structures
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The structure effectively reduces the heat island effect, improves air quality, provides a habitat for wildlife, and offers a sustainable means of advertising and information display, enhancing the perception of organizations as environmentally friendly.
Implementation Method 1
Each plant module removably secured to the walled element is configured to hold or carry a plurality of live, hydroponically-fed plants
Implementation Method 2
an irrigation system for supplying water and nutrients to the plurality of plants
Implementation Method 3
The free-standing vertical structure helps to reduce the impact of the heat island effect in urban areas, improve air quality
Data Source
Figure 1
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Figure 4
AI summary
A free-standing vertical structure is described including at least one wall structure (20) having a plurality of live plants (40) removably secured thereto. The wall structures (20) may also include non- botanic media (50) in combination with the plurality of plants (40) such as traditional media, to form a new mixed media format for conveying information, herein referred to as botanic media. The plurality of plants (40)may be configured to surround the non-botanic media (50) to create a frame or border. The plants may also be arranged and configured to display information themselves. The non-botanic media (50) and/or plants (40) are configured on the wall structure (20) to convey information readily perceivable by a passerby. The plants are preferably hydroponically-f ed with nutrients and water from an irrigation system.