Vertical Cane Display Mount With Tapered Receptacle Openings

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Solution Overview

Problem

Existing display systems for retail stores are inadequate for larger items like walking canes, as they do not allow easy examination or evaluation by customers, and fail to effectively utilize available space for maximum marketing impact.

Innovation Solution

A display system comprising a support structure with receptacles having tapered openings and attachment devices that allow elongated merchandise to be vertically oriented and easily displayed, enabling secure suspension and rotation for optimal customer access.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional umbrella holders or horizontal stacking displays are used for walking canes, then floor or wall space is utilized, but customers cannot easily examine or evaluate the products

Engineering Contradiction:
Improvecustomer access to merchandiseVSAvoiddisplay system structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The display system is segmented into modular components: a support structure with multiple receptacles, each receptacle containing multiple openings, and individual attachment devices that can be independently inserted into any opening. This segmentation allows flexible configuration and easy customer access to individual items without requiring complex overall restructuring.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The invention transitions from traditional horizontal stacking or umbrella holder displays to a vertical dimensional arrangement. Attachment devices with vertically oriented insertion members suspend merchandise downward from receptacles, creating a vertical display dimension that increases customer accessibility while efficiently utilizing vertical space.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Productivity

If manufacturer displays are designed to maximize product visibility and impulse purchases, then marketing effectiveness increases, but floor or wall space consumption increases

Engineering Contradiction:
Improvemarketing effectivenessVSAvoiddisplay space
Core Design Contradiction:
ProductivityVSArea of stationary object

Solution Approach 1:

The display system exploits the vertical dimension by suspending merchandise downward from receptacles mounted on walls or stands. This vertical arrangement allows multiple products to be displayed in a compact footprint, dramatically increasing marketing effectiveness per unit of floor or wall space compared to traditional horizontal displays.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The attachment devices are designed to be removable and reconfigurable, allowing the display system to dynamically adapt to different product lines and promotional needs. This flexibility enables continuous optimization of marketing effectiveness without requiring permanent fixed installations that consume excessive space.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If elongated items like walking canes are displayed horizontally or in umbrella holders, then space is saved, but product examination and evaluation by customers is difficult

Engineering Contradiction:
Improveproduct examinationVSAvoiddisplay height
Core Design Contradiction:
Ease of operationVSLength of stationary object

Solution Approach 1:

Instead of displaying elongated items horizontally or at awkward angles in umbrella holders, the system suspends them vertically downward from receptacles. This vertical orientation brings the full length of walking canes and similar items within easy customer reach and view, dramatically improving product examination capabilities.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The attachment device acts as an intermediary between the receptacle and the elongated merchandise. It provides a secure connection point while allowing the full length of the product to extend downward, serving as a mediator that enables both secure display and easy customer access to the complete product.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS10123636B2Merchandise display system
Publication Date: 2018.11.13 KRATOS ENTERPRISES HOLDINGS LLC
  • US10123636B2 patent drawing
  • US10123636B2 patent drawing
  • US10123636B2 patent drawing

AI summary

An apparatus comprising a center slot and a plurality of openings. The center slot may physically connect to a support structure. The plurality of openings may be positioned around a periphery of the apparatus. Each of the openings (a) has a vertical slot and an elongated cavity and (b) removably accepts an attachment device. The elongated cavity is tapered from top to bottom. An insertion member that is tapered from a top of the attachment device to a bottom of the attachment device is accepted by one of the plurality of openings to fit in the elongated cavity. A segment of the attachment device is configured to pass through the vertical slot when the insertion member is inserted into the elongated cavity.