Vertical Roll Wrap Tray with Adjustable Dividers for Compact Display

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Solution Overview

Problem

Existing retail displays for rolled sheet materials, such as gift wrap, are inefficient in showcasing the pattern or decorative indicia on all rolls due to their large size and fixed dividers, which occupy significant space and cannot be easily adapted to changes in product mix or roll sizes.

Innovation Solution

A modular vertical roll wrap tray kit comprising a product tray with ribbed or slotted walls, wire dividers, spacer clips, and push clips that allows for adjustable compartment widths and flexible arrangement of rolls in a vertical display, enabling efficient use of retail space and easy adaptation to different product sizes and mixes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If rolls are displayed horizontally in a large cardboard box, then consumers can see the pattern on front rolls, but consumers cannot see patterns on rolls concealed behind without lifting them

Engineering Contradiction:

Improvevisibility of pattern on rollsVSAvoidaccess to concealed rolls

Core Design Contradiction:

Loss of informationVSEase of operation

Solution Approach 1:

The display transitions from horizontal stacking to vertical arrangement, allowing patterns on all rolls to be visible from the front while eliminating the need to lift rolls for access

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

2Ease of manufacture

If fixed width dividers are used in displays, then the fixture is simple to manufacture, but the fixture cannot be easily adapted to changes in product mix

Engineering Contradiction:

Improvesimplicity of fixture constructionVSAvoidadaptability to product mix changes

Core Design Contradiction:

Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The display is divided into modular components including adjustable dividers and stackable trays, allowing easy reconfiguration for different product sizes and mixes while maintaining manufacturing simplicity

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The dividers are made adjustable rather than fixed, enabling the display to adapt dynamically to different product configurations while keeping the overall fixture structure simple

Inventive Principle:

Principle #15Dynamics

3Quantity of substance

If rolls are displayed in a large cardboard box, then multiple rolls can be stored, but the display occupies significant retail space

Engineering Contradiction:

Improvenumber of rolls displayedVSAvoidretail space occupied

Core Design Contradiction:

Quantity of substanceVSArea of stationary object

Solution Approach 1:

The display utilizes vertical space instead of horizontal footprint, arranging rolls vertically to accommodate multiple rolls while minimizing the area occupied on retail shelves

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS8915381B2Vertical roll wrap product tray kit

Publication Date: 2014.12.23 PNC BANK A NAT ASSOC AS COLLATERAL AGENT

AI summary

A vertical roll wrap tray kit of the present invention includes at least one product tray, a plurality of spacer clips, a plurality of wire dividers and a plurality of push clips. The product tray can be attached to various types of retail display units. The product tray contains two slot walls which are sized to accommodate insertion of the wire dividers. The dividers are used to divide the tray into segments or compartments in which the roll wrap material is stored and displayed in a vertical arrangement. The width of the rows or compartments can be varied based on the diameter of the roll wrap product. Spacer clips are used to hold two adjacent dividers into place. The tray is angled slightly in a backwards direction to avoid accidental removal of the vertical roll wrap.