Video Ad Caching Based on Customer Interests
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Solution Overview
Problem
Advertisers face challenges in ensuring video advertisements are viewed by consumers due to latency issues when loading on devices, leading to potential abandonment before the advertisement fully loads.
Innovation Solution
Caching video advertisements on client devices based on customer profiles and interests, allowing them to be displayed promptly when primary video content is selected, reducing latency and improving the chances of the advertisement being seen.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If video advertisements are loaded from network when customer selects video content, then advertisement content can be delivered to customer, but latency occurs causing customer to abandon advertisement before it fully loads
Solution Approach 1:
The system performs preliminary actions by determining which video advertisements to display and downloading them to the client device before the customer actually selects video content. This advance preparation eliminates the latency that would otherwise occur when advertisements are loaded at the moment of selection, ensuring they are ready for immediate display.
Solution Approach 2:
The patent combines the advertisement selection and download processes with the video content selection process. By integrating these operations so that advertisements are identified and retrieved during the same time window as video content selection, the system reduces the perceived waiting time without requiring separate advertisement loading steps.
2Adaptability or versatility
If video advertisements are determined and downloaded at the time of video content selection, then advertisement relevance can be maintained, but latency prevents advertisement from being displayed before customer abandonment
Solution Approach 1:
The system determines which video advertisements to display in advance of the customer's video selection, performing the matching and preparation work beforehand. This preliminary determination ensures that when the customer selects video content, the corresponding advertisements are already downloaded and ready, maintaining both relevance and reliable display completion.
Data Source
AI summary
A method is described for selecting and caching a video advertisement to be presented on a client device. The method may include determining customer interests for an individual customer, selecting a video advertisement based upon the customer's interests and providing the video advertisement to a client device so that the video advertisement may be cached on the client device and may be available to display to a customer when a customer selects video content to play on the client device.