Video Encoding for Ad Delivery Skipping Prevention
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Solution Overview
Problem
Advertisement-supported content data delivery faces challenges in ensuring that end users experience advertisements, as they can skip or delete them using personal video recorders or media center software, reducing revenue for content deliverers.
Innovation Solution
The solution involves encoding content data such that it relies on advertising data for decoding, using differential or predictive encoding schemes like MPEG, where content frames are encoded relative to advertising frames, making it impossible to decode content without decoding the advertising frames, thereby ensuring advertisements are not skipped.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisement-supported content data delivery is used, then the service is more immediately acceptable to end users (no personal detail gathering or credit card transactions required), but end users can skip or delete advertisements using personal video recorders or media centre software, reducing revenue for content deliverers
Solution Approach 1:
The patent merges advertisement data and content data into a single encoded bitstream. Advertisement frames are interleaved with content frames at the frame level, and both types of frames are differentially encoded together, creating a unified data structure where advertisements and content are inextricably linked at the encoding level.
Solution Approach 2:
The patent applies differential encoding to advertisement frames before they are delivered to the end user. By pre-encoding advertisement frames as reference frames that subsequent content frames depend upon, the system ensures that when users attempt to play or seek through content, the encoded structure forces decoding of advertisement frames first, preventing skipping before playback begins.
Solution Approach 3:
The patent uses differentially encoded advertisement frames as an intermediary mechanism. These advertisement frames serve as reference frames for subsequent content frames, acting as a mandatory intermediate step in the decoding process. The encoded dependency relationship mediates between user playback requests and advertisement delivery requirements, forcing the decoder to process advertisement frames before accessing content frames.
2Adaptability or versatility
If personal video recorders or media centre software are used, then end users can pause live television and skip advertisements, but this reduces the value to advertisers and revenue for content deliverers
Solution Approach 1:
The patent applies differential encoding to advertisement frames before they are delivered to the end user. By pre-encoding advertisement frames as reference frames that subsequent content frames depend upon, the system ensures that when users attempt to play or seek through content, the encoded structure forces decoding of advertisement frames first, preventing skipping before playback begins.
Solution Approach 2:
The patent uses differentially encoded advertisement frames as an intermediary mechanism. These advertisement frames serve as reference frames for subsequent content frames, acting as a mandatory intermediate step in the decoding process. The encoded dependency relationship mediates between user playback requests and advertisement delivery requirements, forcing the decoder to process advertisement frames before accessing content frames.
3Productivity
If advertisements are inserted into content data, then revenue streams are maintained for content deliverers, but end users may be able to avoid experiencing advertisements by jumping in non-linear time or cutting out advertisements
Solution Approach 1:
The patent merges advertisement data and content data into a single encoded bitstream. Advertisement frames are interleaved with content frames at the frame level, and both types of frames are differentially encoded together, creating a unified data structure where advertisements and content are inextricably linked at the encoding level.
Solution Approach 2:
The patent applies differential encoding to advertisement frames before they are delivered to the end user. By pre-encoding advertisement frames as reference frames that subsequent content frames depend upon, the system ensures that when users attempt to play or seek through content, the encoded structure forces decoding of advertisement frames first, preventing skipping before playback begins.
Solution Approach 3:
The patent uses differentially encoded advertisement frames as an intermediary mechanism. These advertisement frames serve as reference frames for subsequent content frames, acting as a mandatory intermediate step in the decoding process. The encoded dependency relationship mediates between user playback requests and advertisement delivery requirements, forcing the decoder to process advertisement frames before accessing content frames.
Data Source
AI summary
Advertising data is incorporated into predictively encoded, for example MPEG encoded, digital video representing a video feature such as a film or movie or television show or program or video game by re-encoding one or more sequences or groups of pictures of the video feature with reference to at least one frame of advertising data representing at least one advertisement so that the sequence of the video feature cannot be decoded without decoding the advertising data, thereby making it difficult, when the video feature is delivered to an end user by, for example, downloading or streaming over a network, for the end user to skip or delete the at least one advertisement from the video feature, without detrimentally affecting the video feature.