Video Ad Filtering via Time Count Recognition

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Solution Overview

Problem

Existing video websites lack a technical means for users to efficiently skip or filter video advertisements during playback, which is inconvenient for users who want to watch video content without interruptions.

Innovation Solution

A method and apparatus that recognize a time count number in a video advertisement frame, determine the time difference between the advertisement end time and the current time, and advance the video playback to the advertisement end time, allowing users to skip advertisements seamlessly.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users watch video programs through existing browsers, then they can access video content, but they cannot skip or filter advertisements inserted in the video program

Engineering Contradiction:
Improveability to skip advertisementsVSAvoidbrowser functionality
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent introduces an advertisement filtering module as an intermediary component between the video playback system and the user. This module intercepts video frames, detects advertisement content through image recognition and text analysis, and selectively blocks advertisement display while allowing video content to pass through. The mediator approach enables advertisement filtering without requiring fundamental changes to the browser architecture.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces manual advertisement skipping (mechanical user action of clicking skip buttons or waiting) with automated image recognition and text analysis systems. Computer vision algorithms automatically identify advertisement frames by analyzing visual patterns, text overlays, and temporal characteristics, enabling seamless advertisement filtering without user intervention.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If advertisements are displayed in video programs, then video websites can generate revenue, but user viewing experience is interrupted

Engineering Contradiction:
Improvevideo content consumption efficiencyVSAvoidtime spent watching advertisements
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The advertisement filtering module performs preliminary analysis of video frames before they are displayed to the user. By pre-identifying advertisement content through image recognition and text detection, the system can block advertisements proactively before they interrupt the user's viewing experience, allowing continuous video consumption without temporal loss.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements automated skipping of advertisement segments by rapidly detecting and blocking advertisement frames while allowing video content frames to pass through. The system rushes through advertisement content by identifying it and preventing its display, effectively eliminating the time users would otherwise spend watching advertisements while maintaining video content playback.

Inventive Principle:
Principle #21Skipping (Rushing through)

3Adaptability or versatility

If existing browsers are used without additional modules, then system complexity is low, but no advertisement filtering capability exists

Engineering Contradiction:
Improveadvertisement filtering capabilityVSAvoidbrowser architecture
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the advertisement filtering functionality into independent modular components: image recognition module, text analysis module, decision-making module, and frame processing module. Each module performs a specific function and can be independently developed, tested, and integrated. This segmentation allows the filtering capability to be added to existing browsers as a separate module without fundamentally altering the core browser architecture.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentEP3193509B1Video advertisement filtering method, device and equipment
Publication Date: 2020.08.05 BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
  • EP3193509B1 patent drawingFigure 1~2
  • EP3193509B1 patent drawingFigure 3
  • EP3193509B1 patent drawingFigure 4

AI summary

Disclosed in embodiments of the present invention are a video advertisement filtering method, apparatus and device. The video advertisement filtering method includes: recognizing a time count number in a time count area of an advertisement frame in a video; determining a time difference between advertisement broadcast end time and present time based on the recognized time count number; and advancing playing time of the video to the advertisement broadcast end time based on the time difference. The video advertisement filtering method, apparatus and device that are provided in the embodiments of the present invention can filter an inserted video advertisement from a video program.