Video Ad Key Frame Extraction for Engagement
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Solution Overview
Problem
Traditional video advertising is often lengthy and non-interactive, leading to user frustration and missed engagement opportunities, as consumers tend to skip ads on smart devices, resulting in wasted resources for content providers and missed advertising opportunities.
Innovation Solution
The development of techniques to increase user engagement through the extraction and presentation of interesting frames or objects within videos, allowing for interactive and dynamic content presentation, including features like key frame extraction, user validation, and social sharing, to create engaging formats that summarize content and encourage user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional lengthy video ads are displayed, then advertising content is fully presented, but user engagement decreases and ad skipping increases
Solution Approach 1:
The video advertisement is segmented into multiple key frames that capture essential advertising content. Instead of requiring users to watch the entire lengthy video, the system extracts and presents discrete key frames that convey the core message, allowing users to quickly grasp advertising information without committing to extended viewing time.
Solution Approach 2:
The system extracts key frames from the video advertisement that contain the most important visual information. These extracted frames are then presented to users in a condensed format, separating the essential advertising content from the redundant portions of the original video, thereby maintaining information completeness while reducing time investment.
2Loss of time
If users are allowed to skip ads, then user control and time efficiency improve, but advertising engagement opportunities are lost
Solution Approach 1:
The system provides dynamic viewing options that adapt to user preferences. Users can choose to view either the condensed key frames for quick information consumption or the complete video advertisement for full engagement. This dynamic approach allows users to control their time investment while ensuring that advertising content remains accessible in both formats.
Solution Approach 2:
The system performs preliminary extraction of key frames from the video advertisement before user viewing. This preliminary action creates a condensed summary that users can review quickly, allowing them to make informed decisions about whether to engage with the full advertisement or proceed with their browsing, thereby optimizing their time while preserving engagement opportunities.
3Ease of operation
If interactive features are added to video ads, then user engagement increases, but device complexity and implementation difficulty increase
Solution Approach 1:
The system creates simplified copies of the video advertisement content in the form of key frames. These key frame representations maintain the essential visual information while requiring minimal processing and interaction infrastructure. The copying approach enables interactive features to be implemented on standard devices without requiring complex specialized hardware or software.
Data Source
AI summary
Embodiments of the invention provide techniques for increasing user engagement with video ads and content. The invention is not limited to video advertisements, but is applicable to any other content. Embodiments of the invention provide engagement formats that use interesting frames in a video or objects within video frames to increase user engagement in the video, one or more frames of the video, or any object within the video.