Interactive Video Ad Object Selection System
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Solution Overview
Problem
Current video monetization strategies fail to capitalize on viewer interest in specific objects or products presented within video content, leading to underutilized revenue opportunities for content providers and merchants, as well as limited engagement and feedback for advertisers.
Innovation Solution
A system and method that allows viewers to select objects within video frames, providing information and enabling transactions, through a network-connected viewing device and server infrastructure with an advertisement computation engine, correlating viewer input with object identification and offering relevant advertisements and purchase options.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional advertisement placement (before/during/after video) is used, then advertisers can deliver their message, but viewers cannot interact with or obtain immediate information about products shown in the video content
Solution Approach 1:
The system implements feedback by allowing viewers to select objects in video frames and receive immediate information about those objects. The server processes viewer selections and returns relevant product information, creating an interactive feedback loop between viewer and system.
Solution Approach 2:
The server acts as an intermediary between the video content and the viewer. It receives viewer selections, queries databases for object information, and delivers relevant product information, bridging the gap between passive video viewing and active information retrieval.
2Loss of information
If viewers manually search for product information online, then they can find some information, but the process is time-consuming and frustrating with limited results
Solution Approach 1:
The system performs preliminary action by pre-tagging objects in video frames with identifying information before the viewer watches. When a viewer selects an object, the system already has the associated product information ready to deliver immediately, eliminating the need for manual searching.
Solution Approach 2:
The system replaces the mechanical process of manual searching and sifting through search results with an automated electronic system that directly delivers relevant information based on viewer selections, significantly reducing time and effort.
3Productivity
If content providers focus on video delivery, then viewers can access content, but revenue opportunities from objects shown in content remain underutilized
Solution Approach 1:
The server infrastructure serves multiple functions: it delivers video content, processes viewer selections, identifies objects in frames, queries product databases, and delivers information. This multi-functionality allows content providers to generate additional revenue from existing infrastructure without requiring completely separate systems.
Solution Approach 2:
The system segments the video content into individual frames and identifies specific objects within those frames. This segmentation allows targeted interaction with specific products shown in the content, enabling precise monetization opportunities for each object rather than treating the entire video as a single advertising vehicle.
4Ease of operation
If advertisers use traditional ad slots, then they can reach viewers, but viewer engagement and feedback mechanisms are limited
Solution Approach 1:
The system implements feedback by tracking viewer selections of objects in video frames and using this information to deliver targeted advertisements and information. Viewers actively engage by selecting objects, and the system responds with relevant ads and product information, creating a two-way communication channel.
Solution Approach 2:
The advertising system transitions from static ad slots to dynamic, interactive advertising. Advertisements are delivered based on real-time viewer selections and object identification, allowing the system to adapt and respond to viewer interests as they watch the video content.
Data Source
AI summary
Systems and methods are provided whereby a viewer's selection of an object that is displayed in a video image results in information about that object being provided to the viewer. In preferred embodiments, a viewer's selection of an object that is displayed in a video image can result in an advertisement about the product or service that is represented by the object being provided to the viewer. In particularly preferred embodiments, the display of an advertisement about the product or service that is represented by the object can allow the viewer to purchase the product or service.