Video Ad Overlay System for Skipped Ad Archival and Recall
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Solution Overview
Problem
Users find it difficult to recall and interact with in-stream video ads, often skipping them to watch content videos instead, resulting in missed views for advertisers and lost revenue for ad hosts, as there is no easy way to locate and watch skipped ads later.
Innovation Solution
An overlay system is implemented that enhances user interaction with video ads by allowing users to archive skipped ads, providing features like a 'watch later' button, thumbnails, and reminders, which can be displayed during or after content videos, and automatically presented when the user is available to view ads, ensuring advertisers receive views and hosts generate revenue.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users are presented with in-stream video ads, then advertisers can reach potential audiences, but users find it difficult to recall and interact with the ads later
Solution Approach 1:
The system performs preliminary actions by capturing and archiving video ad information in an overlay data structure during the initial ad presentation. This includes storing ad identifiers, thumbnail images, and metadata before the user needs to recall or interact with the ad later. The overlay component is prepared in advance to enable quick retrieval and interaction.
Solution Approach 2:
An overlay component serves as an intermediary between the video ad presentation and user interaction systems. This overlay captures ad information, stores it in an accessible format, and provides interaction interfaces (such as click-through capabilities and archival features) that bridge the gap between ad delivery and user engagement.
2Speed
If users can skip video ads to watch content videos, then users can access desired content faster, but advertisers lose potential views and hosts lose revenue
Solution Approach 1:
The system implements feedback mechanisms by tracking user interactions with the overlay component, including skip decisions, archival actions, and later retrieval behavior. This feedback information is used to adjust ad delivery strategies, provide targeted reminders for archived ads, and optimize the balance between user convenience and advertiser revenue generation.
Solution Approach 2:
The system changes parameters by dynamically adjusting the state of video ads from unarchived to archived, and from skipped to retrievable. The overlay component modifies ad presentation parameters by providing multiple interaction states (skip, archive, recall) that transform the ad-delivery process into a flexible system that can adapt to user preferences while maintaining revenue opportunities.
3Productivity
If an overlay system is implemented to enhance ad interaction, then user engagement increases, but system complexity increases
Solution Approach 1:
The overlay component is designed with multi-functionality to handle multiple tasks within a single unified structure. It simultaneously performs ad information capture, archival storage, interaction management, and recall facilitation. This universal design reduces the need for separate specialized components and simplifies the overall system architecture while maintaining enhanced user engagement capabilities.
Data Source
AI summary
This disclosure relates system(s) and method(s) for overlaying functionalities, text, annotations, and/or features on video advertisements and content videos.