Video Ad Playback Timing via Viewable Area Detection
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Solution Overview
Problem
Conventional advertisement distribution systems fail to reproduce video images at appropriate timings for users, leading to suboptimal user engagement due to inappropriate timing control of video playback.
Innovation Solution
A distribution device and method that includes a content control program executed on user terminals to acquire viewable areas, reference positions, and determine if these positions are within the viewable area, initiating video playback only when the reference positions are visible, allowing for controlled and timely video advertisement display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If video playback is controlled using one reference position, then the control mechanism is simple, but the playback timing is not appropriate for users
Solution Approach 1:
The patent divides the video display area into multiple reference positions (at least three: first, second, and third reference positions) instead of using a single reference position. This segmentation allows the system to check whether different portions of the video area are visible to the user, thereby determining more accurate playback timing based on user viewing conditions.
Solution Approach 2:
The patent transitions from one-dimensional timing control (single reference position) to multi-dimensional spatial control by defining multiple reference positions across the video display area. This enables the system to assess visibility from multiple spatial perspectives, improving the accuracy of playback timing determination.
2Ease of operation
If video images are reproduced without viewable area detection, then the system operation is simple, but user engagement is suboptimal
Solution Approach 1:
The patent implements a feedback mechanism where the system continuously monitors the viewable area (portion of the web page visible in the browser window) and uses this information to control video playback. The acquisition unit detects whether reference positions are located within the viewable area, and the playback control unit adjusts video reproduction based on this feedback, ensuring playback occurs when the user is most likely to view it.
Solution Approach 2:
The system automatically determines playback timing based on detected viewable areas without requiring manual user input or complex configuration. The acquisition unit and playback control unit work together to autonomously decide when to start video playback based on the current browser display state, simplifying operation while improving effectiveness.
Data Source
AI summary
A distribution device includes a distribution unit configured to distribute, to a user terminal, a content control program for controlling content displayed on the user terminal. The content control program causes the user terminal to execute a viewable area acquisition procedure of acquiring, as information on a viewable area, information on an area of the content displayed by a browser program, a reference position acquisition procedure of acquiring pieces of information on a plurality of reference positions defined on a display area of the content on which a video image is displayed, a determination procedure of determining whether the plurality of reference positions are located in the viewable area, and a playback start procedure of starting playback of the video image when it is determined that the plurality of reference positions are located in the viewable area.