Video Ad Playlist System for Targeted Engagement
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Solution Overview
Problem
Conventional video ad systems fail to effectively re-target users with additional ads after initial video ad engagement, leading to opportunity costs and reduced brand awareness, as users find it difficult to replay or access related content.
Innovation Solution
A system that associates video advertisements with a playlist, monitors user interactions, and presents a subset of unwatched video ads in an ordered manner, based on user interest and context, to increase engagement and revenue through targeted ad delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a single video ad is displayed to a user, then the ad delivery process is simple, but the opportunity to increase brand awareness and purchase activity is lost
Solution Approach 1:
The patent segments video advertisements into playlists with multiple ads rather than displaying a single ad. This allows the system to deliver multiple relevant ads to users who show interest, thereby increasing brand awareness and purchase activity without overwhelming complexity
Solution Approach 2:
The system performs preliminary actions by monitoring user interactions with video ads in advance, determining user interest levels before delivering additional ads. This allows the system to proactively present relevant ads from the playlist to users who are likely to convert, maximizing revenue opportunities
2Ease of operation
If users can easily replay and access related video ad content, then user engagement increases, but the system complexity and resource requirements increase
Solution Approach 1:
The patent implements a universal playlist structure that can serve multiple functions: displaying initial ads, providing replay capability, and delivering additional related ads. This multi-functional approach increases user engagement without requiring separate systems for each function
Solution Approach 2:
The system incorporates feedback mechanisms by monitoring user interactions with video ads to determine interest levels. This feedback loop allows the system to dynamically adjust ad delivery, presenting additional ads from the playlist to engaged users while maintaining ease of access to related content
Data Source
AI summary
This disclosure generally relates to systems and methods for distribution of video ads of a playlist of video ads.