Video Ad Pod Reallocation for Duplicate Ad Recovery
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Solution Overview
Problem
Streaming services often fail to efficiently utilize revenue-generating opportunities due to unfilled or unpaid content slots in video advertisements, leading to a suboptimal user experience and missed advertising potential.
Innovation Solution
A mechanism is implemented to identify and store duplicate video advertisements within an ad pod, removing them from their original slot and inserting them into a different ad pod, thereby ensuring unique advertisements are displayed without impacting the viewing experience or advertiser targeting goals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If duplicate video advertisements are removed from ad pods, then advertiser targeting goals are maintained, but revenue-generating opportunities are lost
Solution Approach 1:
The patent applies discarding and recovering by removing duplicate advertisements from their original ad pod locations (discarding) and then reinserting them into different ad pods where they can still be served (recovering). This allows the system to maintain advertiser targeting goals by ensuring unique ads are displayed to each user while recovering revenue potential by still serving the duplicate ads to different users through alternative ad pods.
Solution Approach 2:
The patent applies dynamics by making the advertisement placement flexible and adaptive. Instead of fixed ad pod allocations, the system dynamically determines which ad pods receive which advertisements based on real-time conditions. This allows duplicate ads to be dynamically redistributed to different ad pods, optimizing both targeting effectiveness and revenue generation opportunities.
2Productivity
If video advertisements are inserted into video streams, then revenue generation is maximized, but viewing experience is degraded
Solution Approach 1:
The patent applies local quality by ensuring that each individual ad pod receives only unique, non-duplicate advertisements. This localized approach prevents redundant ads from degrading the viewing experience within any single ad pod while still maintaining high revenue generation across the overall video stream by serving appropriate ads to different users through different ad pods.
3Object-affected harmful factors
If ad pods are efficiently filled with unique advertisements, then user experience is improved, but ad pod utilization efficiency decreases
Solution Approach 1:
The patent applies feedback by implementing a system that tracks which advertisements have been served to which users and uses this information to make intelligent decisions about ad pod allocation. This feedback mechanism ensures that duplicate ads are identified and redistributed to different users, improving user experience while maintaining high ad pod utilization efficiency through data-driven optimization.
Data Source
AI summary
The exemplary embodiments relate to implementing a mechanism that is configured to select and insert a video advertisement into a video stream that is to be provided to a user device by a streaming service. This may include receiving a request for a video stream from a user device. In response to the request, transmitting a first portion of the video stream to the user device and determining that second a portion of the video stream is to include multiple video advertisements. One or more video advertisements may be selected from a database that includes a set of video advertisements that were previously removed from a further video stream. The one or more video advertisements may then be inserted into the video stream. The second portion of the video stream is then transmitted to the user device.