Dynamic Video Ad Delivery via User Rating Controls
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Solution Overview
Problem
Existing video sharing platforms face challenges in delivering effective and user-satisfying advertising content, as users have varying motivations and preferences, and current methods often result in undesired or outdated advertisements.
Innovation Solution
A web-based system that allows users to control their video playback experience, including advertising, by associating advertising with video content based on user ratings and preferences, using a navigation control and rating interface, and presenting advertising content in separate windows with a ratings system, enabling personalized and flexible ad presentation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertising content is automatically presented with video content, then advertising delivery is ensured, but user satisfaction deteriorates due to undesired advertisements
Solution Approach 1:
The patent implements dynamic advertising delivery by allowing users to control the presentation of advertising content through navigation controls. Users can choose to view ads before, during, or after video content, and can skip ads they are not interested in. This transforms the static, forced advertising model into a dynamic, user-controlled system that adapts to individual preferences while maintaining advertising delivery effectiveness.
Solution Approach 2:
The patent incorporates rating controls that allow users to provide feedback on advertising content. This feedback mechanism enables the system to learn from user responses and adjust future advertising delivery accordingly. Users can rate ads as relevant or irrelevant, and this information is used to improve the targeting and presentation of future advertisements, thereby maintaining both delivery effectiveness and user satisfaction.
2Loss of information
If advertising content is presented before or during video content, then advertising visibility is improved, but user satisfaction deteriorates due to forced viewing
Solution Approach 1:
The patent provides users with navigation controls that allow them to dynamically control when and how advertising content is presented. Users can choose to view ads before the video starts, during pauses in the video, or after the video concludes. They can also skip ads they are not interested in by pressing a key. This dynamic control transforms the forced viewing model into a user-directed experience that maintains advertising visibility while respecting user preferences.
3Productivity
If standard advertising mechanisms are used, then advertising delivery is maintained, but adaptability to user preferences deteriorates
Solution Approach 1:
The patent implements a comprehensive feedback system through rating controls that allow users to evaluate advertising content. Users can rate ads based on their relevance and interest, providing valuable feedback to the system. This feedback is used to adapt future advertising delivery to individual user preferences, transforming the static, one-size-fits-all advertising model into a dynamic, personalized system that maintains delivery effectiveness while adapting to user preferences.
Solution Approach 2:
The patent changes key parameters of the advertising delivery system by introducing user-controlled navigation and rating mechanisms. Instead of fixed advertising delivery parameters, the system allows users to modify timing, duration, and content selection based on their preferences. This parameter flexibility enables the system to maintain advertising delivery while adapting to diverse user preferences and viewing contexts.
Data Source
AI summary
A system, method and various user interfaces enable association of advertising content with requested shared video content for access via a web-based video player. Advertising content is provided selectively in conjunction with playback of video content. A rating system allows users to rate advertisements. Correspondence is then established between the video clips and the advertising content responsive to the selected rating.