Video Ad Selection via Popularity and Location
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Solution Overview
Problem
Current methods for selecting advertisements for video on demand often rely solely on demographics information, failing to account for the geographical location of the viewing device, leading to ineffective ad placement and wasted advertising efforts.
Innovation Solution
A system and method that connects a video player to a video content provider over a network, determining a popularity count and geographical area of the player to select advertisements based on both factors, ensuring that ads are displayed only when specific conditions are met, thereby enhancing ad effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisement selection is based solely on demographics information, then the system is simple to implement, but advertisement effectiveness deteriorates due to lack of geographical relevance
Solution Approach 1:
The patent combines demographics information and geographical location data into a unified advertisement selection process. The system merges these two data types to create more accurate targeting criteria, thereby improving advertisement effectiveness while maintaining manageable system complexity through integrated processing.
Solution Approach 2:
The patent adds a geographical dimension to the existing demographics-based advertisement selection system. By incorporating location data as an additional dimension of analysis, the system achieves more precise targeting without fundamentally redesigning the entire selection architecture, thus improving effectiveness with controlled complexity increase.
2Reliability
If advertisement selection considers only demographics information, then data collection is easy, but ad relevance deteriorates because it ignores user location context
Solution Approach 1:
The patent introduces geographical location data as an intermediary factor that bridges the gap between demographics information and actual user context. This intermediary dimension enables the system to consider both demographic characteristics and location-based relevance, thereby improving ad targeting without losing valuable location information.
3Productivity
If advertisements are displayed without geographical filtering, then the system is simpler to operate, but advertising waste increases due to mismatched location-based promotions
Solution Approach 1:
The patent applies local quality filtering by considering geographical location-specific characteristics when selecting advertisements. The system adjusts advertisement selection based on the user's location context, ensuring that promotions are locally relevant. This targeted approach improves advertising efficiency by reducing waste on mismatched location-based ads.
Data Source
AI summary
In a method and system for selecting an advertisement for video on demand, a video player is connected to a video content provider over a network via an access gateway. The video content provider receives a request for a video content from the video player, determines a popularity count for the video content and a geographical area for the video player, selects the advertisement based on the popularity count and the geographical area, and sends the video content combined with the advertisement to the video player. In one embodiment, the advertisement has a corresponding advertisement rule with an advertising condition which specifies a required popularity count and geographical area. If the advertisement condition is satisfied, then the advertisement is selected. In this manner, an advertisement for video on demand is selected based upon both demographics information and location of the video player increasing the effectiveness of the advertisement.