Video Ad Reallocation From Duplicate Ad Pods to Unfilled Slots
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Streaming services face inefficiencies in revenue generation due to unscheduled or unfilled video advertisement slots, leading to missed opportunities and potential negative user experiences from repeated advertisements.
Innovation Solution
A mechanism to identify and store duplicate video advertisements within ad pods, and reinsert them into different ad slots or streams, ensuring unique advertisements are played without impacting viewer experience or advertiser targeting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If duplicate video advertisements are removed from ad pods to improve viewer experience, then viewer satisfaction is improved, but revenue generation efficiency deteriorates due to unfilled ad slots
Solution Approach 1:
The patent applies the discarding and recovering principle by removing duplicate advertisements from ad pods to improve viewer experience, then recovering these advertisements by storing them in a database and reinserting them into different ad pods or streams where they can still generate revenue. This resolves the contradiction by ensuring both viewer satisfaction (through removal of duplicates) and revenue generation (through recovery and reallocation of ads).
Solution Approach 2:
The patent uses a database as an intermediary mechanism between the ad pod management system and the advertisement inventory. The database stores removed duplicate advertisements and enables their subsequent retrieval and reinsertion into different ad slots, allowing the system to maintain both viewer experience quality and revenue potential without direct conflict.
2Object-affected harmful factors
If video advertisements are removed from ad pods to prevent repeated ads, then viewer experience is improved, but ad slot utilization deteriorates
Solution Approach 1:
The system removes duplicate advertisements from ad pods to improve viewer experience, then recovers these advertisements by storing them in a database and reinserting them into different ad slots or streams. This ensures ad slot utilization is maintained while viewer experience is improved through the initial removal of duplicates.
Solution Approach 2:
The patent implements dynamic ad slot management where advertisements can be moved between different ad pods or streams based on real-time conditions. The system dynamically determines which ad slots should contain which advertisements, allowing optimized utilization while maintaining viewer experience quality.
3Productivity
If a database is implemented to store and retrieve advertisements, then ad slot utilization is improved, but device complexity increases
Solution Approach 1:
The database serves multiple functions within the streaming service system: storing duplicate advertisements, retrieving them for reinsertion, managing ad inventory, and optimizing ad placement. By making the database multi-functional, the system improves ad slot utilization without proportionally increasing complexity, as one component performs multiple critical roles.
Data Source
AI summary
The exemplary embodiments relate to implementing a mechanism that is configured to select and insert a video advertisement into a video stream that is to be provided to a user device by a streaming service. This may include receiving a request for a video stream from a user device. In response to the request, transmitting a first portion of the video stream to the user device and determining that second a portion of the video stream is to include multiple video advertisements. One or more video advertisements may be selected from a database that includes a set of video advertisements that were previously removed from a further video stream. The one or more video advertisements may then be inserted into the video stream. The second portion of the video stream is then transmitted to the user device.