Video Ad Space Definition for Timing and Length Constraints
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Solution Overview
Problem
Existing video advertisement systems lack flexibility in placement and timing, often resulting in suboptimal viewer experience due to advertisements covering important content or being displayed at inopportune times.
Innovation Solution
A computer-implemented system that defines advertisement spaces in videos with time stamps and lengths, allowing for the dynamic insertion of advertisements that respect these parameters, including options for skippable ads to enhance viewer engagement and revenue generation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisements are displayed in a fixed area and at a fixed time, then the advertisement placement is simple and easy to implement, but the advertisement effectiveness decreases due to covering important content or being displayed at inopportune times
Solution Approach 1:
The patent transforms fixed advertisement placement into a dynamic system where ad positions and timing are adjusted based on video content analysis. The system identifies suitable ad insertion points by analyzing video scenes, ensuring ads are placed at appropriate moments rather than at fixed positions, thereby resolving the contradiction between operational simplicity and advertisement effectiveness.
2Device complexity
If advertisements are displayed at fixed time intervals, then the advertisement scheduling is straightforward, but the viewer experience deteriorates due to ads being shown during important content
Solution Approach 1:
The system performs preliminary analysis of video content before advertisement insertion. By pre-identifying suitable ad placement points through video scene analysis, the system ensures that advertisements are inserted at appropriate moments that do not disrupt important content, thereby improving viewer experience while maintaining manageable scheduling complexity.
3Device complexity
If advertisements are inserted without content analysis, then the system complexity is low, but the advertisement relevance to video content is poor
Solution Approach 1:
The patent employs video scene analysis to dynamically determine advertisement insertion parameters such as timing, position, and duration. By analyzing video content parameters (scenes, transitions, important moments), the system adapts ad placement to match content relevance, resolving the contradiction between system complexity and advertisement relevance through intelligent parameter adjustment.
Data Source
AI summary
Computer-implemented systems and methods are provided for defining ad space in a video. For example, a computer can receive an identification of a video and an advertisement space definition that includes a time stamp for the advertisement space in the video and an advertisement length. The computer can receive a request to view the video. The computer can determine an advertisement to play in the advertisement space such that the advertisement is not longer than the advertisement length included in the video's advertisement space definition. The computer can provide access to the video, and when the video reaches the time stamp, the advertisement is played in the advertisement space.