Video Ad Surface Blending for Non-Intrusive Advertising
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional methods for displaying advertisements in shared videos often distract viewers by interrupting the content or placing ads separately, which is not satisfactory for either advertisers or viewers.
Innovation Solution
A system that determines 'ad surfaces' in video frames, allowing advertisements to be blended seamlessly into the video as part of the background, reducing viewer distraction and enhancing advertising effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If advertisements are inserted in the video content window before or after playback or by interrupting playback, then advertising revenue can be generated, but viewer satisfaction deteriorates because advertisements are distracting and prevent enjoyment of the requested content
Solution Approach 1:
The patent applies local quality by identifying and utilizing specific background regions in video frames that are less visually prominent and less likely to distract viewers. Instead of placing advertisements in prominent positions or interrupting playback, the system blends advertisements into localized background areas where they are less intrusive, thereby maintaining viewer satisfaction while still achieving advertising effectiveness.
2Loss of energy
If advertisements are displayed separately from the requested video content in banners or popup windows, then advertising content can be delivered, but viewer satisfaction deteriorates because advertisements are perceived as objectionable and distracting
Solution Approach 1:
The patent merges advertisements with the video content by blending them into background regions of the video frames. Rather than displaying advertisements separately in banners or popup windows, the system integrates them seamlessly into the video's background, making them part of the visual content itself. This approach delivers advertising content effectively while reducing viewer objection by eliminating the separation between ad and content.
3Loss of energy
If advertisements are placed in prominent positions in the video, then advertising effectiveness improves, but viewer satisfaction deteriorates due to increased distraction
Solution Approach 1:
The system analyzes video frames to identify background regions with specific visual characteristics that are less likely to attract viewer attention. By placing advertisements in these localized areas with appropriate blending, the patent achieves a balance where advertising effectiveness is maintained while viewer enjoyment is preserved, as the advertisements do not dominate or distract from the main content.
Data Source
AI summary
A video hosting web site receives uploaded video content and processes the video to determine ad surfaces. The ad surfaces comprise spatio-temporal regions of the video suitable for placement of advertisement such as background surfaces or other regions of low interest. The uploaded video and ad surfaces are stored to a video database that is accessible to viewers visiting the video hosting web site. When a shared video is requested, the video hosting site provides the requested video content together with the ad surfaces and advertisements. The advertisements are blended with the ad surfaces in the video at playtime so that the advertisements appear as part of the video scene. This allows the video hosting web site to present advertisements to the viewer without significantly distracting the viewer from the requested content.