In-Frame Ad Surface Detection for Automated Video Placement

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Solution Overview

Problem

Current systems for inserting advertisements in video frames are inefficient and time-consuming, as they require manual marking of hundreds of thousands of frames, which is prohibitive due to the large number of frames in a typical media asset.

Innovation Solution

A media guidance application dynamically identifies suitable surfaces in a video frame, such as oceans or skies, by analyzing color and shape patterns, and inserts advertisements on these surfaces without interfering with the content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If manual marking of frames is used to identify advertisement spaces, then advertisement placement can be achieved, but the time and effort required becomes prohibitive due to the large number of frames

Engineering Contradiction:

Improveease of advertisement insertionVSAvoidtime for frame mark-up

Core Design Contradiction:

Ease of manufactureVSLoss of time

Solution Approach 1:

The patent replaces the manual mechanical process of marking frames with an automated computer vision system that uses image processing algorithms to detect surfaces and identify advertisement spaces automatically, eliminating the need for manual frame-by-frame marking

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables the video content itself to identify suitable advertisement spaces through automated surface detection and analysis, allowing the content to 'mark' its own suitable areas without external manual intervention

Inventive Principle:

Principle #25Self-service

2Productivity

If advertisements are inserted between program segments, then advertisement opportunities arise, but viewers can change channels or leave the room to avoid viewing

Engineering Contradiction:

Improveadvertisement insertion opportunityVSAvoidviewer engagement

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The patent transitions advertisement placement from the temporal dimension (between segments) to the spatial dimension (within frames on surfaces), allowing advertisements to be embedded in the visual content itself rather than inserted as separate temporal elements

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The system identifies specific local regions within frames (surfaces) that are suitable for advertisement placement, making advertisements contextually appropriate to the local scene rather than universally inserted at segment boundaries

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS20260065550A1Systems and method for dynamic insertion of advertisements

Publication Date: 2026.03.05 ADEIA GUIDES INC

AI summary

Systems and methods are described to detect a location to place an advertisement in a media asset, the method comprising, identifying a plurality of points in a video frame of a media asset, detecting a color associated with each point of the plurality of points, calculating a change in color between each point of the plurality of points, comparing the change in color between each point of the plurality of points with a threshold, identifying, based on the comparing, an area within the frame that constitutes a surface; and selecting an advertisement to be placed on the surface.