Video Content Surface Detection for Digital Ad Placement

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Solution Overview

Problem

Traditional product placement in video content often results in obscured advertisements due to the placement of physical objects, which may not optimally expose viewers to the advertisements.

Innovation Solution

A computing device identifies suitable surfaces in video content objects and manipulates the scene to place advertisements on these surfaces, optimizing exposure by adjusting parameters such as position, orientation, and visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If physical objects are placed in scenes during filming, then product placement is achieved, but the advertisement may be obscured and viewer exposure is reduced

Engineering Contradiction:

Improveadvertisement visibilityVSAvoidproduction complexity

Core Design Contradiction:

Loss of informationVSEase of manufacture

Solution Approach 1:

The patent uses computer-generated images (CGI) to create virtual representations of products and place them within video scenes. Instead of using physical products that may be obscured, the system generates digital copies of products and manipulates them computationally to ensure optimal visibility and positioning, thereby resolving the contradiction between advertisement visibility and production complexity

Inventive Principle:

Principle #26Copying

Solution Approach 2:

The patent replaces the mechanical process of physical product placement during filming with a computational system that identifies surfaces in video frames and digitally places advertisements using image processing and manipulation techniques. This substitution eliminates the obscuration problem inherent in physical placement while maintaining product visibility

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Loss of information

If physical objects are placed in scenes, then product placement is achieved, but the advertisement may not optimally expose viewers

Engineering Contradiction:

Improveadvertisement exposureVSAvoidplacement flexibility

Core Design Contradiction:

Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent employs dynamic image manipulation techniques that allow the advertisement to be adjusted and repositioned within the scene based on computational analysis of the video content. The system can dynamically modify the advertisement's position, size, and orientation to optimize viewer exposure while adapting to different scene contexts, thereby achieving both high advertisement exposure and placement flexibility

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The system changes various parameters of the advertisement placement including position coordinates, orientation angles, size dimensions, and visibility characteristics. By computationally adjusting these parameters, the system optimizes advertisement exposure to viewers while maintaining versatility across different scene types and product categories

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS20230156300A1Methods and systems for modifying content

Publication Date: 2023.05.18 COMCAST CABLE COMM LLC

AI summary

Methods and systems for content modification are described. A computing device may determine a surface (e.g., a surface of an object) in primary content. The computing device may determine the surface is a candidate for placement of secondary content. The computing device may determine one or more output parameters associated with the surface. The computing device may adjust an output parameter of the one or more output parameters of the surface so as to optimize the surface for placement of the secondary content.