Seamless Online Video Ad Playback Across Tab Switches
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Online video advertisements are often interrupted when users switch between web pages or tabs during browsing, leading to an unpleasant experience due to incomplete playback and simultaneous audio issues.
Innovation Solution
A computer-implemented method and system that records the current playback time of video advertisements and resumes playback from that point when the user switches to a new web page or tab, ensuring seamless continuation of the advertisement across different web pages and tabs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If video clips are delivered during web browsing, then advertising impact is improved, but video completion is worsened due to user navigation between pages
Solution Approach 1:
The system pre-loads video advertisements into a buffer before the user actually views them. When a user navigates to a web page, the video ad is already prepared and can be played immediately without interruption, ensuring complete playback even during fast browsing
Solution Approach 2:
The system maintains continuous video playback across page transitions by using background threads to deliver video data packets continuously. The video player receives and plays video packets without interruption even when the user navigates between pages, ensuring the video completes fully
2Adaptability or versatility
If video clips are played across multiple tabs, then advertising reach is improved, but user experience is worsened due to simultaneous audio playback
Solution Approach 1:
The system uses a tab manager that monitors which tab is currently active and sends feedback signals to the video player. When a tab becomes inactive, the system receives feedback and automatically pauses the video ad in that tab, preventing harmful simultaneous audio playback while maintaining advertising reach across multiple tabs
Solution Approach 2:
The system dynamically adjusts video playback state based on tab activity. Video ads automatically pause when their containing tab is not active and resume when the tab becomes active again, adapting the playback behavior to the user's current focus and preventing overlapping audio from multiple tabs
Data Source
AI summary
A computer-implemented method of providing seamless online video advertisements includes rendering a video advertisement on a first web page in a first tab. The computer-implemented method also includes recording current time of play constantly during the rendering of the video advertisement and receiving a request for a second web page in the first tab from the user. Further, the computer-implemented method includes unloading the first web page and loading the second web page in the first tab. Moreover, the computer-implemented method includes retrieving current time of play stored corresponding to the unloading and resume the rendering the video advertisement on the second web page based on the current time of play retrieved.