Time-Positioned Video Ad Targeting via Content Segmentation
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Solution Overview
Problem
Existing online video advertising methods target advertisements based on the video as a whole, which may not be optimal as the subject matter of a video can change over time, leading to irrelevant ads being displayed.
Innovation Solution
Determining and associating advertisement targeting criteria with specific time positions within a video stream or file, allowing for the presentation of relevant ads at corresponding times during playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If advertisements are targeted to the video as a whole based on categories, then the targeting process is simple and easy to implement, but the advertisement relevance to the changing subject matter within the video deteriorates
Solution Approach 1:
The video is segmented into multiple time intervals, and advertisement targeting criteria are determined separately for each interval based on the content present at that specific time. This allows the advertising system to adapt to changing subject matter within the video while maintaining a manageable process through automated analysis of video content at different time points.
2Reliability
If advertisements are targeted to specific time positions within the video, then advertisement relevance to current content improves, but the complexity of the targeting system increases
Solution Approach 1:
The system automatically analyzes video content at different time positions and determines advertisement targeting criteria without requiring manual intervention or complex user configuration. The automated content analysis and criteria determination processes reduce the operational complexity burden on users while enabling time-specific targeted advertising.
3Measurement precision
If multiple advertisement targeting criteria are associated with different time positions, then the precision of content-based targeting improves, but the quantity of processing requirements increases
Solution Approach 1:
The system continuously analyzes video content and determines advertisement targeting criteria for multiple time intervals in a streamlined, continuous process. This ongoing automated analysis maintains high targeting precision by capturing content changes throughout the video while managing processing requirements through efficient sequential evaluation of time-based criteria.
Data Source
AI summary
Methods, systems, and apparatus, including computer program products, for providing advertisements. A plurality of advertisement targeting criteria is determined from a video stream or file. A first advertisement targeting criterion of the advertisement targeting criteria is associated with a first time position in the video. A second advertisement targeting criterion of the advertisement targeting criteria is associated with a second time position in the video. One or more first advertisements are provided, for presentation at or after the first time position in the video, based on the first advertisement targeting criterion. One or more second advertisements are provided, for presentation at or after the second time position in the video, based on the second advertisement targeting criterion.