Video Ad Thumbnail Preview for Context and Skip Control
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Solution Overview
Problem
Users viewing pre-roll in-stream video advertisements often lack context about the content they intended to watch, leading to confusion and abandonment of the video.
Innovation Solution
A system that concurrently displays a video advertisement alongside a thumbnail of the content video to be played after the ad, allowing users to preview the upcoming content and providing interactive options, such as skipping the ad to watch the content directly.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If a pre-roll video advertisement is displayed before content video, then advertisement revenue is increased, but user confusion and abandonment rate increase due to lack of context about the content
Solution Approach 1:
The patent displays a thumbnail of the content video before the advertisement plays, allowing users to preview what they will watch after the ad. This preliminary action of showing the thumbnail resolves the contradiction by maintaining advertisement revenue while preventing user abandonment through context provision.
2Duration of action of moving object
If users are required to wait through the entire advertisement, then advertisement completion rate is increased, but user time loss and abandonment increase
Solution Approach 1:
The patent implements a feedback mechanism where users can see the thumbnail of upcoming content and choose to skip the advertisement. This feedback loop allows users to make informed decisions, resolving the contradiction by allowing ad skipping (reducing time loss) while the thumbnail preview maintains engagement quality.
3Reliability
If a thumbnail of content video is displayed before the advertisement, then user context and engagement are improved, but device complexity and interface clutter increase
Solution Approach 1:
The patent applies local quality by displaying the thumbnail in a specific, localized area of the interface rather than throughout the entire screen. This resolves the contradiction by providing context to improve engagement while maintaining interface simplicity through targeted, localized display placement.
Data Source
AI summary
This disclosure relates to systems and methods for displaying of thumbnails of content to be played after viewing of a video advertisement. A method includes generating a thumbnail associated with video content, the video content to be provided for playback after playback of a video advertisement, and presenting the thumbnail during the playback of the video advertisement to inform a user of the video content, wherein a skip counter indicative of time left until skipping of the video advertisement is enabled is provided, and wherein the time left is less than a remaining playing time of the video advertisement.