Video Call Mediating System Gender Ratio Control
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Solution Overview
Problem
Video call platforms face challenges in attracting new users and generating revenue, particularly in providing services that effectively match users of different genders for video calls without incurring significant costs or user dissatisfaction.
Innovation Solution
A video call mediating apparatus and method that computes the ratio of male to female users on the platform, transmits items enabling video calls between opposite genders to users with no purchasing history, and selectively provides these items based on demand ratios to maintain user engagement and prevent user departure, thereby enhancing sales and user satisfaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If free video call services are provided to attract new users, then user inflow increases, but revenue generation becomes difficult
Solution Approach 1:
The system dynamically changes service parameters by providing free items (video call credits) selectively based on gender ratio conditions. When the gender ratio falls outside the predetermined range, free items are distributed to users of the underrepresented gender, transforming the service from uniformly free to conditionally free, thereby attracting new users while controlling costs
Solution Approach 2:
The system continuously monitors the gender ratio of connected users and uses this feedback to determine whether to distribute free items. This closed-loop control ensures that free services are provided only when necessary to maintain balanced gender ratios, optimizing both user attraction and revenue preservation
2Loss of energy
If paid video call services are provided to generate revenue, then sales increase, but user acquisition becomes difficult
Solution Approach 1:
The system introduces a conditional parameter (gender ratio threshold) that triggers free service provision. This transforms the purely paid service model into a hybrid model where free services are activated only when gender imbalance is detected, making the service more attractive to new users while maintaining revenue streams during balanced conditions
3Ease of operation
If free items are transmitted to all users regardless of gender ratio, then user satisfaction increases, but service costs increase significantly
Solution Approach 1:
Instead of providing free items uniformly to all users, the system applies local quality by targeting only users of the underrepresented gender when gender ratio imbalance is detected. This selective provision maintains user satisfaction for the targeted group while significantly reducing overall service costs compared to universal free provision
Solution Approach 2:
The system provides free items partially (only to specific user groups under specific conditions) rather than excessively (to all users unconditionally). This partial action achieves the necessary user satisfaction to attract and retain users while controlling service costs within acceptable limits
Data Source
AI summary
A video call mediating apparatus, method and computer readable recording medium. The video call mediating method according to an embodiment of the present disclosure includes connecting a plurality of terminals to a video call platform, computing a number of users of a first gender and a number of users of a second gender from among users of the plurality of terminals connected to the video call platform, computing a first value that is a ratio of the number of the users of the second gender to the number of the users of the first gender, and transmitting an item usable in the video call platform to terminals of at least some of the users of the first gender in response to computed ratio.