Dynamic Video Content Segmentation for Personalized Delivery

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Solution Overview

Problem

Current methods for delivering online video do not effectively handle dynamic image changes, making it difficult to modify video content in real-time for different viewers while maintaining efficient compression and storage, as compression techniques eliminate similar data regions which complicates accurate image region modification.

Innovation Solution

A method involving a processor that compresses contiguous frames with modified content separately from unmodified content, allowing for efficient delivery by storing only changed sections and providing relative temporal position information, enabling dynamic content alteration without altering existing compression algorithms.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If video compression techniques are applied to eliminate similar data regions, then transmission and storage costs are reduced, but accurate image region modification becomes difficult

Engineering Contradiction:
Improvetransmission and storage costVSAvoidimage region modification accuracy
Core Design Contradiction:
Loss of energyVSManufacturing precision

Solution Approach 1:

The patent applies preliminary action by pre-identifying and marking regions of interest (ROIs) in the video frames before compression occurs. These ROIs are tagged with metadata that preserves their location and boundaries through the compression process, enabling accurate modification later despite the lossy nature of compression. The ROIs are prepared and marked in advance so that when modification is needed, the exact regions can be located and altered without needing to fully decompress the video.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If dynamic image changes are implemented to create viewer-specific content, then content personalization is improved, but compression efficiency deteriorates

Engineering Contradiction:
Improvecontent personalizationVSAvoidcompression efficiency
Core Design Contradiction:
Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The patent applies segmentation by dividing the video content into distinct regions of interest (ROIs) that can be independently modified for different viewers. Instead of creating entirely different compressed video streams for each viewer, the system segments the video into modifiable ROIs and only compresses/transmits the unchanged portions. This allows multiple viewer-specific versions to be created from a single compressed base, maintaining compression efficiency while enabling content personalization.

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If contiguous frames with modified content are compressed separately from unmodified content, then modification flexibility is improved, but processing complexity increases

Engineering Contradiction:
Improvemodification flexibilityVSAvoidprocessing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies merging by combining multiple contiguous frames that share the same ROI modifications into a single compressed data structure. Instead of processing and storing each frame separately with its own modification markers, the system merges consecutive frames that require the same modifications, reducing redundancy in the processing logic and data structures while maintaining the ability to apply modifications flexibly across multiple frames.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS10264295B2Efficient delivery method for delivering online video where in-video images are altered dynamically based on internet data of individual viewer
Publication Date: 2019.04.16 IN SITU MEDIA CORP
  • US10264295B2 patent drawing

AI summary

A system and method is presented that segregates portions of a video file into distinct sections based on whether the sections contain original content or modified content. For each segment, portion, section or scene with modified content, a compressed file is created which includes at least one instance of a set of frames which includes modified content. For some sections there may be two or more versions of modifications. These alternative versions may be compressed as a single distinct file. This permits efficient edge caching of video files with modified content, for example for selective provision of alternative versions of the video file to various end users in a transmission efficient manner.