Video Display Device Wireless Advertisement Matching
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Solution Overview
Problem
Current video display devices are limited in optimizing and personalizing broadcast signals, as they only provide uniform information to all users, failing to adapt content based on the state and usage of external devices, which reduces the relevance and effectiveness of advertisements.
Innovation Solution
A video display device equipped with wireless communication capabilities, a display unit, a receiving unit for state information, and a controller that matches advertisement data with state information from external devices, updating and storing this information to optimize content output based on the usage and state of connected devices, ensuring timely and relevant advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If uniform broadcast signals are transmitted to all users, then device complexity is reduced and ease of operation is improved, but advertisement effectiveness and user relevance deteriorate because the same information is provided to every user
Solution Approach 1:
The system performs preliminary actions by collecting state information from external devices and storing it in advance in a database before broadcast signals are transmitted. This pre-collected data is then used to optimize advertisement content selection, allowing the system to provide personalized advertisements without increasing real-time processing complexity.
Solution Approach 2:
A database acts as an intermediary between external devices and the broadcast signal transmission system. The database stores state information from multiple external devices and provides optimized advertisement content to the broadcast system, mediating the interaction between diverse device states and the uniform broadcast transmission mechanism.
2Loss of information
If state information from multiple external devices is collected and stored, then advertisement relevance to user needs is improved, but loss of time increases due to data collection and processing requirements
Solution Approach 1:
State information from external devices is collected and stored in advance in a database before advertisement transmission is needed. This preliminary data collection eliminates the need for real-time data gathering during broadcast transmission, reducing time loss while maintaining high advertisement relevance.
Solution Approach 2:
External devices automatically transmit their own state information to the database without requiring manual input or real-time processing. The system serves itself by utilizing pre-existing device state data, reducing the time and resources needed for data collection and processing.
3Loss of information
If broadcast signals are optimized based on external device states, then information quality and user engagement are improved, but device complexity increases due to additional communication and processing requirements
Solution Approach 1:
The database serves as an intermediary that handles the complexity of collecting, storing, and processing state information from multiple external devices. The broadcast signal transmission device only needs to query the database for optimized content and transmit signals, significantly reducing its processing and communication complexity while maintaining high information quality.
Solution Approach 2:
All complex data collection, storage, and initial processing operations are performed in advance and stored in the database. During actual broadcast transmission, the system only needs to retrieve pre-processed information and transmit optimized signals, reducing real-time communication and processing complexity.
Data Source
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Figure 3b
AI summary
A video display device performing wireless communication with a plurality of external devices is provided. The video display device includes a display unit, a memory formed according to driving of an external device and configured to store state information of the external device, a tuner configured to receive advertisement data including a plurality of content items selectively outputtable to the display unit, in real time; and a controller configured to control the display unit to output a content item matched to state information of the external device.