Video Enrichment Capsules for Real-Time Purchasing

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Solution Overview

Problem

Current methods for audiovisual content do not provide users with real-time access to purchasing services, and video content creators face challenges in integrating technical means for direct viewer access to products or services.

Innovation Solution

A method for enriching video content by recognizing and classifying elements within the content, searching for associated digital resources and services, creating capsules to contain these resources, and integrating them into the video content, using artificial intelligence techniques.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of time

If current digital communication methods (Click and Buy, Google Ads) are used to redirect users to purchase products seen in audiovisual content, then users can access purchasing services, but real-time access during video playback is not provided and the process is complex

Engineering Contradiction:

ImproveTime to access purchasing servicesVSAvoidComplexity of purchase process

Core Design Contradiction:

Loss of timeVSEase of operation

Solution Approach 1:

The system segments the video content by detecting and identifying specific products or services within the audiovisual stream. Each detected element is associated with a separate capsule containing purchase information, allowing users to access purchasing services for individual items without leaving the video context. This segmentation enables real-time access while maintaining simplicity.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system introduces an intermediary capsule mechanism that bridges the video content and purchasing services. Instead of direct redirection to external sales sites, the capsule acts as an intermediary layer that provides purchase information and access directly within the video playback interface, eliminating the need for complex redirects and manual navigation.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Ease of operation

If video content creators manually integrate technical means for direct viewer access to products or services, then real-time purchasing access can be provided, but the complexity and difficulty of implementation increases significantly

Engineering Contradiction:

ImproveEase of integrating purchase accessVSAvoidTechnical complexity of video content

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The system enables self-service by allowing video content creators to upload plain video files without requiring them to manually integrate complex technical means. The enrichment system automatically detects products or services in the video, generates capsules with purchase information, and integrates them into the video content autonomously, greatly simplifying the creator's workflow.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system performs preliminary action by pre-processing the video content to detect and identify all products or services before the viewer watches. The capsules are prepared and associated with the appropriate video segments in advance, so that when the video plays, the purchase access is already seamlessly integrated without requiring real-time processing or complex creator intervention.

Inventive Principle:

Principle #10Preliminary action

3Adaptability or versatility

If audiovisual content is enriched with multiple digital resources and services, then user experience is enhanced, but the complexity of content creation and management increases

Engineering Contradiction:

ImproveRichness of digital resourcesVSAvoidComplexity of content management

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The capsule mechanism serves multiple functions universally: it contains product information, provides purchase access, displays pricing, and enables direct buying. This multi-functional design allows a single capsule structure to handle various digital resources and services (different product types, service categories, e-commerce platforms) without requiring different technical implementations for each type of content.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250142172A1Method and system for enriching audiovisual content

Publication Date: 2025.05.01 SKOLEOM PLATFORM SAS

AI summary

A method for enriching initial video content comprises:—a step of playing the initial video content, which step is designed to recognize predetermined elements therein;—a step of classifying the recognized elements;—a step of searching for and selecting digital resources and/or services associated with the recognized and classified elements;—a step of creating one or more capsules associated with each of the recognized and classified elements intended to contain the selected digital resources and/or services; and—a step of integrating the one or more created capsules into the initial video content so as to deliver enriched video content.