Video Form Timing Control for Distraction-Free User Input
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Solution Overview
Problem
Web page developers lack control over the advertisements displayed alongside videos, as existing methods do not allow for precise timing and placement of content, leading to potential distraction from video content and inefficient user interaction.
Innovation Solution
A computer-implemented method that transmits a request message with a video identifier and a form identifier to a server system, allowing for precise control over when a form is displayed in relation to a video, enabling the content provider to choose the timing of form presentation and collect user input efficiently.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a form is displayed on the web page during the entire playtime of a video, then user input can be collected at any time, but the form distracts the viewer from the video content
Solution Approach 1:
The form is prepared and positioned in advance but only activated at the predetermined time point during video playback. The form information includes a time indication that defines when the form should be displayed, allowing the system to have the form ready beforehand without actually displaying it until the appropriate moment, thus avoiding continuous distraction while enabling ready-to-collect user input.
Solution Approach 2:
The form display is made dynamic by tying it to the video playback timeline. Instead of a static continuous display, the form appears and disappears based on the video's progress, creating a dynamic interaction where the form is only visible during specific time windows when it is most relevant to the video content being displayed.
2Extent of automation
If a separate advertisement provider determines which advertisements are placed with videos, then advertisement selection can be automated, but the content provider cannot control what is ultimately presented to users
Solution Approach 1:
The patent merges the advertisement selection function into the video player system itself. Rather than relying solely on an external advertisement provider, the video player is configured to automatically determine when to display forms and what content to present based on video playback progress. This combines automated decision-making with content provider control over the timing and presentation of advertisements and forms.
3Loss of time
If the form is displayed immediately when the video starts, then user input can be collected early, but the form may interfere with the initial video content delivery
Solution Approach 1:
The form is configured in advance with a time indication that specifies when it should be displayed during video playback. This allows the video to play uninterrupted during its initial phase, delivering content efficiently without early form interference. The form is activated at the predetermined time point when it becomes relevant to the video content, optimizing both video delivery and user input collection timing.
Data Source
AI summary
One aspect of this disclosure relates to a computer-implemented methods computers and messages for displaying a form associated with a video. The method comprises a number of steps. One step comprises transmitting at least one request message to a server system. The at least one request message comprises a video identifier and a form identifier. The video identifier indicates video information required for playing said video and the form identifier indicates form information required for displaying a form, e.g. an HTML form, associated with the video. Furthermore, the form information comprises a time indication defining a time in the video. Another step of the method comprises receiving at least one response message from the server system. The at least one response message comprises the video information and the form information. The method further comprises displaying the video using the video information. As one step, the method comprises, preferably while displaying the video, determining that the video reaches the time defined by said time indication. In response to this determination, the method comprises displaying the form.