Video Frame Advertiser Content Visibility During Fast-Forward
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Solution Overview
Problem
Existing methods for providing additional content during audiovisual playback, such as fast-forwarding, often result in advertisers' messages being skipped or unrecognized, as viewers may not notice advertisements due to high-speed playback.
Innovation Solution
Incorporating additional information, like icons or text, within specific frames of video content that become visible during adjusted playback operations, such as fast-forwarding, ensuring the content is hidden during normal playback but visible during faster speeds, allowing advertisers to reach viewers effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If additional content is incorporated into video frames for fast-forward playback, then advertiser message delivery is improved, but device complexity increases
Solution Approach 1:
The video content is divided into discrete frames, with specific frames selected to contain additional advertiser content. This segmentation allows the system to target only relevant frames for modification, reducing overall processing complexity while ensuring reliable message delivery during fast-forward playback.
Solution Approach 2:
Additional advertiser content is incorporated into specific frames at strategic positions rather than uniformly across all frames. This local quality approach ensures that advertiser messages are delivered effectively during fast-forward operations while minimizing the overall complexity of video processing.
2Loss of information
If additional information is incorporated into video frames, then content visibility during fast-forward is improved, but distraction to viewers during normal playback increases
Solution Approach 1:
The visibility of additional advertiser content is made dynamic based on playback speed. During normal playback, the additional content remains imperceptible, but during fast-forward operations, the same content becomes visible and recognizable. This dynamic behavior resolves the contradiction by adapting content visibility to the playback condition.
Solution Approach 2:
The system changes the playback speed parameter to control the visibility of additional advertiser content. At normal playback speeds, the content is not perceived, but when playback speed increases during fast-forward operations, the content becomes visible, thereby preventing distraction during normal viewing while ensuring visibility during accelerated playback.
3Loss of time
If playback speed is increased for fast-forward operations, then time efficiency is improved, but advertiser message recognition deteriorates
Solution Approach 1:
Additional advertiser content is pre-incorporated into specific video frames before playback. This preliminary action ensures that when fast-forward operations occur, the advertiser messages are already present in the frames and become visible during the accelerated playback, preventing information loss while maintaining time efficiency.
Solution Approach 2:
The system creates a copy of advertiser content and embeds it within specific video frames. This copied content is synchronized with the video playback such that it becomes visible during fast-forward operations, ensuring that advertiser messages are recognized even when playback speed is increased for time efficiency.
Data Source
AI summary
Systems and methods for incorporating additional material in video content are described. Exemplary methods may include identifying the individual frames within a portion of video content that will be visible during adjusted playback. The methods may include incorporating at least one item of information within at least one of the individual frames identified to produce modified video content. The methods may also include transmitting the modified video content for display.