Video Frame Media Embedding for Accelerated Playback
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Solution Overview
Problem
Conventional video delivery systems lack effective methods for embedding media, such as images or audio, in a way that makes them discernible only when video is played at accelerated speeds, which is problematic for advertisers and content providers seeking to introduce additional content without viewer disruption.
Innovation Solution
A system that embeds media, like image subsets or audio, within video frames, making them invisible at normal playback speeds but coalescing into discernible content at accelerated speeds, using neuro-response analysis to determine embedment strategies and effectiveness, without requiring hardware modifications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If media is embedded in video frames, then additional content can be introduced during accelerated playback, but the media must remain invisible at normal playback speeds
Solution Approach 1:
The patent divides the media content into multiple segments that are distributed across different video frames. During normal playback, these segments are dispersed and imperceptible. During accelerated playback, the segments are displayed in rapid succession, coalescing into discernible media content. This segmentation allows the same embedded content to have different detectability characteristics depending on playback speed.
Solution Approach 2:
The patent employs dynamic embedding strategies where media portions are selectively placed in video frames based on playback conditions. The system dynamically adjusts which media portions are embedded in which frames, optimizing the balance between invisibility during normal playback and visibility during accelerated playback. This dynamic approach allows the embedded media to adapt its detectability based on playback speed.
2Measurement precision
If neuro-response analysis is used to determine embedment strategies, then effectiveness of embedded media can be optimized, but system complexity increases
Solution Approach 1:
The patent introduces neuro-response analysis as an intermediary mechanism between the video playback system and the embedded media effectiveness evaluation. Rather than directly measuring effectiveness through complex user studies, the system uses neuro-response data as a mediator to infer attention and engagement levels. This intermediary approach provides precise measurement while managing system complexity by leveraging established neuroscientific methodologies.
3Adaptability or versatility
If media portions are coalesced during accelerated playback, then additional content becomes noticeable, but hardware modifications are required in conventional systems
Solution Approach 1:
The patent designs the video playback system to handle both normal and accelerated playback modes through a unified architecture. The same video playback device can deliver standard video content and embedded media content without requiring different hardware configurations. The system universally supports multiple playback speeds and content types, eliminating the need for specialized hardware modifications while maintaining ease of manufacture.
Data Source
AI summary
Methods and apparatus for providing video with embedded media are disclosed. An example method includes dividing an image comprising a number of pixels into a number of portions, each portion including less than all of the pixels of the image, and blending respective ones of the portions with different video frames of a stream of video frames comprising a host presentation, wherein the media reaches a discernibility threshold when the host presentation is played at an accelerated rate.