Embedding Web Links in Video Frames for Interactive Commerce
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Solution Overview
Problem
Current media content delivery systems do not effectively integrate Internet links within video streams, limiting user interaction and commerce opportunities during media consumption.
Innovation Solution
A system and method that embed Internet links within digital frames of media content, allowing users to pause and select objects for web connections, enabling seamless access to related websites for information or commerce through a secure intranet connection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If media content is delivered via traditional broadcast sources separately from Internet content, then system simplicity is maintained, but user interaction and commerce opportunities are limited
Solution Approach 1:
The patent merges traditional broadcast media delivery with Internet content delivery into a unified system. The media content is delivered as a video stream with embedded Internet links that allow users to access Internet content directly from the media player, combining the simplicity of broadcast delivery with the interactivity of Internet access.
Solution Approach 2:
The media player acts as an intermediary device that receives both broadcast media content and Internet content. It embeds Internet links within the video stream and manages the integration between traditional media delivery and Internet access, simplifying the user experience while enabling enhanced interactivity.
2Productivity
If Internet links are embedded within video streams, then user engagement and commerce opportunities are enhanced, but system complexity increases
Solution Approach 1:
Internet links are embedded within the video stream during the media content delivery process, before the user views the content. This preliminary embedding of links into digital frames allows the system to prepare interactive elements in advance, reducing real-time processing complexity while enabling user engagement.
Solution Approach 2:
The system enables users to directly access Internet content by selecting objects within the media content on their own devices. The media player automatically handles link embedding and connection establishment without requiring complex server-side processing for each user interaction.
3Ease of operation
If users can pause and select objects in media content for web connections, then ease of operation is improved, but measurement and detection difficulty increases
Solution Approach 1:
The patent applies local quality by embedding specific Internet links at particular locations within the video stream (digital frames). Each object or region of interest in the media content is associated with a specific URL, allowing users to interact with localized content while the system handles the complexity of mapping selections to appropriate web destinations.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, a method that includes receiving weblink information, receiving media content, inserting the weblink information into a digital frame, providing the plurality of digital frames as a video stream to a consumer media device, displaying, by the consumer media device, the video stream, receiving, by the consumer media device, a user input to pause the video stream during the displaying of the video stream to pause the video stream to display a current digital frame of the plurality of digital frames, receiving, by the consumer media device, a user input indicating a selection of a portion of the current digital frame, determining selected Weblink information for the portion of the current digital frame, and providing a connection to a website associated with the selected Weblink information to the consumer media device. Other embodiments are disclosed.