Video Information Display Cards for Unobstructed Playback

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Solution Overview

Problem

Existing video-based information display systems fail to effectively present multiple related products without obstructing the video playback, failing to meet user demands for comprehensive information viewing.

Innovation Solution

An information display method and apparatus that receives user triggers to display multiple pieces of information in a smaller region of the playback page, allowing switching between these pieces without obstructing the video, utilizing modules for display, acquisition, and switching of information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If multiple related product information is displayed in the video playback interface, then the information completeness is improved, but the video playback quality is deteriorated due to obstruction

Engineering Contradiction:
Improveinformation completenessVSAvoidvideo playback obstruction
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent transitions from a two-dimensional flat display to a three-dimensional pop-up card structure. The information display region extends upward from the bottom of the screen in the Z-axis direction, creating a layered spatial arrangement where the pop-up card floats above the video playback area. This dimensional change allows information to be displayed without occupying the same visual plane as the video, thereby reducing obstruction while maintaining information completeness

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The display interface is segmented into distinct functional regions: the video playback area and the separate pop-up card information display region. This segmentation allows independent optimization of each region - the video maintains its full visual quality while the information is organized into structured sections (product images, specifications, pricing, etc.) within the pop-up card, resolving the contradiction between information completeness and video quality

Inventive Principle:
Principle #1Segmentation

2Object-affected harmful factors

If a smaller information display region is used, then the video playback quality is improved, but the information display capacity is reduced

Engineering Contradiction:
Improvevideo playback obstructionVSAvoidinformation display capacity
Core Design Contradiction:
Object-affected harmful factorsVSLoss of information

Solution Approach 1:

The pop-up card information display region implements dynamic expansion and contraction based on user interaction. Initially displayed in a compact form to minimize obstruction, the card can be expanded when users trigger information display operations, revealing additional product details, specifications, and purchasing options. This dynamic behavior allows the system to adapt between prioritizing video quality and maximizing information capacity based on real-time user needs

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The information display structure employs a nested organization where product information is arranged in hierarchical layers within the pop-up card. Basic product details are displayed in the first layer, with additional specifications, images, and purchasing information nested in subsequent layers that can be revealed through user interaction. This nested structure maximizes information capacity within a limited spatial footprint, allowing comprehensive product information to be presented without requiring a large display area that would obstruct the video

Inventive Principle:
Principle #7Nested doll (Nesting)

3Loss of information

If multiple pieces of information are displayed simultaneously, then the information completeness is improved, but the ease of operation is deteriorated due to switching complexity

Engineering Contradiction:
Improveinformation completenessVSAvoidinformation switching ease
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system performs preliminary organization of multiple product information pieces into a structured pop-up card format before user interaction. Information is pre-categorized into logical sections (product images, specifications, pricing, purchasing options) with clear visual hierarchy and navigation elements. This preliminary structuring eliminates the need for complex real-time switching operations, as users can directly access organized information sections through intuitive interactions, thereby maintaining both information completeness and ease of operation

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250240490A1Information display method and apparatus based on video, device and medium
Publication Date: 2025.07.24 DOUYIN VISION CO LTD
  • US20250240490A1 patent drawing
  • US20250240490A1 patent drawing
  • US20250240490A1 patent drawing

AI summary

Embodiments of the present disclosure relate to an information display method and apparatus based on a video, a device and a medium. The method includes: receiving a triggering operation for displaying information of a user in a process of playing back the video; displaying first information of the at least two pieces of information in an information display region of a playback page of the video, where the at least two pieces of information are associated with the video, and a size of the information display region is smaller than a size of the playback page; receiving a first triggering operation for switching of the user, and switching the first information displayed in the information display region to second information of the at least two pieces of information.