Video Playback Interface With Top-Region Content Reordering

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Solution Overview

Problem

The interactive experience and information acquisition efficiency during video playback are low due to the inefficient display of additional content after a slide operation on an interface, particularly when new content is displayed at the bottom, which hinders user engagement and experience.

Innovation Solution

A method and apparatus that display a first interface on a video playback page in response to a trigger operation, with a top region showing first content, and upon a slide operation, the second content is displayed in the top region while the first content is shown in an adjacent region, optionally transitioning to full screen display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If new content is displayed at the bottom of the interface after slide operation, then information acquisition is enabled, but user experience deteriorates due to poor visibility and engagement

Engineering Contradiction:
Improveinformation acquisitionVSAvoiduser experience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent inverts the conventional display location by showing new content in the top region instead of the bottom region. This inversion makes the new content immediately visible and prominent, resolving the contradiction by ensuring both information acquisition and user experience are improved through better visibility and engagement.

Inventive Principle:
Principle #13The other way round (Inversion)

Solution Approach 2:

The patent transitions from a single-region display to a multi-region display structure, utilizing both the top region and other regions of the interface. This dimensional change allows new content to be displayed prominently in the top region while maintaining access to previous content in other regions, thereby improving both information acquisition and user experience.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Device complexity

If the interface displays only one region of content, then the interface is simple, but information acquisition efficiency is low

Engineering Contradiction:
Improveinterface simplicityVSAvoidinformation acquisition efficiency
Core Design Contradiction:
Device complexityVSProductivity

Solution Approach 1:

The patent segments the interface display into multiple regions: a top region for new content and other regions for previous content. This segmentation allows the interface to present multiple pieces of information simultaneously, improving information acquisition efficiency while maintaining reasonable simplicity through structured organization.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The interface is designed with multi-functionality, where the top region displays new content and other regions display previous content, making the interface capable of handling multiple information display tasks. This universality improves information acquisition efficiency without significantly increasing complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If the interface transitions to full screen after slide operation, then content viewing is improved, but the transition time increases

Engineering Contradiction:
Improvecontent viewingVSAvoidtransition time
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent prepares the interface for full screen display in advance by displaying the first interface in a prepared state with proper layout and content arrangement. This preliminary preparation reduces the actual transition time when full screen mode is activated, as the system only needs to adjust the display mode rather than reconfigure the entire interface.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250337988A1Information display method and apparatus
Publication Date: 2025.10.30 BEIJING ZITIAO NETWORK TECH CO LTD
  • US20250337988A1 patent drawing
  • US20250337988A1 patent drawing
  • US20250337988A1 patent drawing

AI summary

The present disclosure discloses an information display method, an information display apparatus, a device, and a non-transitory computer readable storage medium. The method includes: displaying a first interface on a video playback page in response to a trigger operation on an interactive identifier on the video playback page, a first region of the first interface displaying a first content; and displaying a second content in the first region of the first interface and displaying the first content in a second region, in response to a slide operation triggered on the first interface.