Information Pushing via Video Keyword Analysis
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Solution Overview
Problem
Current methods for pushing information, such as advertisements, during video playback on websites result in poor correlation and low conversion rates, as they do not effectively utilize bullet screen information and user interests.
Innovation Solution
A method and apparatus that analyze video information to generate a keyword set from title, subtitle, audio, and image frame data, matching it with candidate push information to select relevant content for display as bullet screen information, ensuring relevance to the user's interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If simple insertion approaches are used to place pushed information in videos, then the implementation is easy, but the correlation between pushed information and video content is poor and conversion rate is low
Solution Approach 1:
The patent changes the parameters of information placement by extracting keywords from video content, bullet screen information, and user profiles, then matching these keywords with pushed information to dynamically select and position relevant ads. This transforms the static insertion approach into a dynamic, data-driven system that adjusts information placement based on multiple varying parameters including video content, user behavior, and real-time interactions.
Solution Approach 2:
The system performs preliminary actions by pre-extracting keywords from video content and pre-matching them with candidate pushed information before the video is played. User profiles and preferences are also pre-analyzed to prepare personalized information sets. This preliminary processing ensures that when the video is played, the relevant pushed information is already prepared and can be inserted with high correlation without affecting playback performance.
2Device complexity
If bullet screen information is not utilized, then the system complexity is low, but the information correlation and user interest matching are insufficient
Solution Approach 1:
The patent makes the bullet screen information serve multiple functions: it is used not only as viewer commentary but also as a source of keywords for matching pushed information, as an indicator of user interests, and as a factor in personalizing ad placement. This multi-functional use of bullet screen data increases information correlation without proportionally increasing system complexity, as the same data stream serves multiple purposes in the information matching process.
Data Source
AI summary
The present disclosure discloses a method and apparatus for pushing information. A specific embodiment of the method comprises: acquiring video information of a video played by a user using a terminal, and analyzing the video information to generate a keyword set; selecting at least one piece of candidate push information to generate a set of push information, based on a matching relationship between the keyword set and each piece of candidate push information; and pushing the set of push information to the terminal. This embodiment improves pertinence of the pushing for the information.