Video Metadata for Targeted Ad Association
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Solution Overview
Problem
There is a need for technologies that can deliver targeted advertisements that are specific to the audience and tied to specific video programming without interrupting the primary content, especially as online video viewing becomes more prevalent, and existing methods struggle to provide real-time targeted ads across various platforms like the Internet and DVD media.
Innovation Solution
A method and system that utilize metadata from video signals to associate relevant advertisements with video content by segmenting, digitizing, and processing audio and video features, creating a metadata file that allows for the selection of targeted ads based on the content, which can be provided in real-time or integrated into video streams and downloads.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional advertisements are used to interrupt video content, then advertisement delivery is simple, but viewer engagement decreases and content flow is interrupted
Solution Approach 1:
The patent extracts the advertisement content from the main video stream and delivers it through a separate metadata channel. Advertisements are embedded as metadata packets that can be processed and displayed independently without interrupting the primary video content flow, thus maintaining viewer engagement while enabling advertisement delivery.
Solution Approach 2:
The patent introduces a metadata intermediary layer that sits between the video source and the display device. This metadata layer carries advertisement information and control signals, allowing advertisements to be delivered and displayed without directly interrupting the video content, thus resolving the contradiction between simple delivery and maintaining engagement.
2Adaptability or versatility
If targeted advertisements are delivered in real-time across multiple platforms, then advertisement effectiveness improves, but system complexity increases
Solution Approach 1:
The patent creates a universal metadata-based advertisement delivery system that can operate across multiple platforms (Internet streaming, DVD playback, local files) using the same technical approach. The metadata packets contain platform-agnostic advertisement data that can be processed by various playback devices, enabling targeted advertising without requiring separate complex systems for each platform.
Solution Approach 2:
The patent uses metadata parameters to dynamically control advertisement delivery based on viewing context, user profile, and platform characteristics. By changing metadata parameters rather than restructuring the entire system, the patent achieves adaptable targeted advertising across platforms while keeping system complexity manageable.
3Measurement precision
If video content is processed to extract features for advertisement association, then advertisement relevance improves, but processing time increases
Solution Approach 1:
The patent performs video feature extraction and advertisement matching in advance, during video encoding or pre-processing stages. Metadata packets containing advertisement associations are prepared beforehand and attached to the video stream or stored separately, eliminating the need for real-time processing during playback and thus reducing processing time while maintaining high advertisement relevance.
Data Source
AI summary
A system for using metadata from a video signal to associate advertisements therewith, comprising (i) a segmentation system to divide the video signal into video clips, (ii) a digitizing system for digitizing the video clips, (iii) a feature extraction system for extracting audio and video features from each video clip, associating each audio feature with respective video clips, associating each video feature with respective video clips, and saving the audio and video features into an associated metadata file, (iv) a web interface to the feature extraction system for receiving the video clips, and (v) a database, wherein video signals and associated metadata files are stored and indexed, wherein the associated metadata file is provided when a video player requests the corresponding video signal, enabling selection of a relevant advertisement for presentment in conjunction with respective video clips based on the associated audio and video features of the respective video clip.