Video Mosaic Display Ad Replacement via Content Inserts
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Solution Overview
Problem
Conventional mosaic displays often show advertisements instead of content, making it difficult for viewers to determine which channel to choose, as they can only see available content for short periods due to advertisements overlaying the content on some channels.
Innovation Solution
A system and method that uses a receiver, memory, packaging component, and image processing component to generate content packages that replace advertisements with inserts on a mosaic display, allowing viewers to see all available content simultaneously by displaying content-related inserts during advertisement times, ensuring seamless transitions when tuning to a specific channel.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If advertisements are displayed on mosaic channels, then advertiser revenue is generated, but viewers cannot see the actual content available on those channels
Solution Approach 1:
The video stream is segmented into content portions and advertisement portions. The system separates the content display function from the advertisement display function by showing content in the mosaic view and advertisements only in the full-screen view, allowing both information types to coexist without conflict.
Solution Approach 2:
The system uses an intermediary mechanism (the picture-in-picture preview window) that allows viewers to see content information while advertisements are being delivered. This intermediary display shows content thumbnails or previews during advertisement periods, mediating between the need for ad revenue and content visibility.
2Productivity
If advertisements replace content on mosaic display channels, then advertisement revenue is maximized, but viewers lose the ability to determine which content to choose
Solution Approach 1:
The system performs preliminary action by displaying content previews and information before the advertisement interrupt occurs. Viewers are given advance information about available content through the mosaic display showing content thumbnails, descriptions, and metadata before they are replaced by advertisements.
Solution Approach 2:
The system maintains continuity of useful action by ensuring that content information remains accessible throughout the advertisement period. The picture-in-picture preview window continues to display content information during advertisement playback, and the mosaic display updates to show content availability after advertisements complete.
3Ease of operation
If the system displays content continuously without advertisements, then viewer satisfaction is improved, but advertisement revenue is lost
Solution Approach 1:
The system dynamically adjusts the display mode based on viewer interaction. The mosaic display automatically transitions between showing content during content periods and showing advertisement placeholders during advertisement periods. When viewers select a channel, the system dynamically switches to full-screen mode with picture-in-picture preview, optimizing both viewer satisfaction and advertisement delivery.
4Productivity
If advertisements are inserted in video streams, then revenue is generated, but seamless transitions between content and advertisements are difficult to achieve
Solution Approach 1:
The system extracts the advertisement delivery function from the content display function. Advertisements are handled as separate entities that are inserted into the video stream at designated points, while the content display continues independently in the mosaic view or picture-in-picture preview, simplifying transition management.
Data Source
AI summary
A system and method is provided that enables a viewer to view all the available content on a mosaic display, even when advertisements would otherwise prevent a viewer from doing so. Whenever a channel is displaying non-program content, the mosaic may instead display pre-recorded content for the current program on that channel prior to the ad-period.