Video Object Attribute Overlay for Interactive Information Access
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Solution Overview
Problem
Existing video display technologies limit user access to attribute information of objects within videos, requiring users to search manually for additional details, which is inconvenient and time-consuming.
Innovation Solution
A method and apparatus that allow users to select objects within a video frame using an input operation, obtaining identification information, and displaying corresponding attribute information, such as price, brand, and other relevant details, directly on the display device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If product placement is blended into movie or television show stories, then advertising effectiveness and brand pervasiveness are improved, but the amount of information that can be conveyed to users about the product is limited
Solution Approach 1:
The patent transitions from traditional unidirectional video advertising to a multi-dimensional information delivery system by overlaying augmented reality elements (product models, detailed specifications, pricing) on top of the video content. This allows users to access product information across multiple dimensions simultaneously - visual context from the video plus detailed data from AR overlays - thereby resolving the contradiction between advertising effectiveness and information completeness.
Solution Approach 2:
The system introduces an intermediary layer (AR information overlay and interactive interface) between the product placement and the user. This intermediary provides detailed product information, specifications, and purchasing options without disrupting the immersive video experience, thus maintaining advertising effectiveness while compensating for the limited information conveyed through product placement alone.
2Measurement precision
If users manually search for object information in videos, then information accuracy is improved, but user convenience and time efficiency deteriorate
Solution Approach 1:
The system implements self-service by automatically detecting objects within the video content and providing their information through AR overlays without requiring users to manually search. The system autonomously identifies products, retrieves their details, and presents them contextually, thereby maintaining information accuracy while dramatically improving user convenience and eliminating time-consuming manual searches.
Solution Approach 2:
The system performs preliminary actions by pre-processing video content to identify and tag objects before playback. During video playback, this pre-processed information is instantly available for immediate display when users interact with detected objects, eliminating the need for users to perform time-consuming manual searches while ensuring accurate information retrieval.
3Device complexity
If article information is unidirectionally presented in video, then video playback simplicity is improved, but information accessibility and user engagement deteriorate
Solution Approach 1:
The system transforms the static, unidirectional information presentation into a dynamic, interactive experience. Users can actively engage with detected objects by selecting them to trigger AR information overlays, transforming the passive video viewing into an active exploration. This dynamic approach maintains video playback simplicity while dramatically improving information accessibility and user engagement through optional interactive elements.
Data Source
AI summary
An information processing method performed at a terminal includes: while playing a video on a display device of the terminal, obtaining a first input operation of a user, and selecting an object from a current frame played in the video corresponding to the first input operation of the user; obtaining, from the current frame played in the video, identification information of the object corresponding to the first input operation of the user; obtaining attribute information of the object according to the identification information of the object; identifying, from the video, a preset video segment including the current frame; and replaying the video segment on the display device while displaying the attribute information of the object.