Automated Video Object Tagging for Targeted Shopping Ads

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Solution Overview

Problem

Current technologies fail to efficiently provide real-time, granular access to consumer interest data for targeted marketing, especially in social media platforms, leading to ineffective advertising and manual, time-consuming processes for identifying and tagging promoted items in videos.

Innovation Solution

A system and method for ingesting and presenting videos with linked products and metadata as a unified actionable shopping experience, allowing for real-time data collection and automated object placement optimization within videos to enhance viewer discoverability and actionability.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual processes are used for identifying and tagging promoted items in videos, then accuracy of item identification can be maintained, but time consumption and labor costs increase significantly

Engineering Contradiction:

Improveaccuracy of item identificationVSAvoidtime consumption

Core Design Contradiction:

Measurement precisionVSLoss of time

Solution Approach 1:

The patent replaces manual mechanical tagging processes with automated computer vision algorithms and machine learning models that can identify and tag promoted items in videos without human intervention, thereby maintaining accuracy while dramatically reducing time consumption

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system enables self-service automated tagging where the video processing system automatically identifies promoted items, generates tags, and updates metadata without requiring manual human input, allowing the process to serve itself

Inventive Principle:

Principle #25Self-service

2Quantity of substance

If mass advertisements are used to reach potential consumers, then broad coverage can be achieved, but cost efficiency and effectiveness decrease

Engineering Contradiction:

Improvecoverage reachVSAvoidcost efficiency

Core Design Contradiction:

Quantity of substanceVSProductivity

Solution Approach 1:

The patent applies local quality by delivering customized advertisements tailored to each consumer's specific interests, behaviors, and preferences rather than using uniform mass advertising, thereby improving cost efficiency while maintaining effective reach through targeted personalization

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system changes advertising parameters dynamically based on real-time consumer data, adjusting target audience selection, ad content, timing, and delivery channels to optimize both coverage and cost efficiency for each individual consumer

Inventive Principle:

Principle #35Parameter changes

3Productivity

If real-time consumer data monitoring is implemented for targeted marketing, then advertising effectiveness increases, but system complexity and data processing requirements increase

Engineering Contradiction:

Improveadvertising effectivenessVSAvoidsystem complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The patent introduces intermediary components such as data processing intermediaries, algorithmic mediators, and automated decision-making systems that simplify the complexity of real-time consumer data monitoring by breaking down complex tasks into manageable processing stages

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system segments the complex data processing task into distinct modular components including data collection modules, analysis modules, decision-making modules, and execution modules, allowing each segment to handle specific aspects of real-time monitoring independently

Inventive Principle:

Principle #1Segmentation

4Ease of operation

If conventional advertising methods are used without integrated shopping functionality, then implementation simplicity is maintained, but consumer actionability and purchase conversion decrease

Engineering Contradiction:

Improveimplementation simplicityVSAvoidpurchase conversion

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The patent merges advertising content with integrated shopping functionality by combining video playback, product information display, and e-commerce purchasing capabilities into a single unified platform, enabling consumers to complete purchases directly within the ad experience without leaving the application

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS12170705B2System and method for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience

Publication Date: 2024.12.17 REWARDSTYLE

AI summary

A computer-implemented method for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience may include accessing a video file, receiving information about an object, the information including a link to a merchant portal or web page through which the object may be purchased, combining the video file and information about the object into a social media post, and delivering the social media post to consumers.