Video Overlay Placement for Non-Disruptive Ad Playback
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Solution Overview
Problem
Video advertisements disrupt the viewer's experience by interrupting the main video, leading to frustration and a stunted viewing experience.
Innovation Solution
Overlay a second video, such as an advertisement, on a first video by analyzing frame locations within the first video to identify non-distracting areas for placement, using techniques like static content detection and machine learning to select optimal insertion points and durations, ensuring minimal disruption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If video advertisements are placed before or after the main video, then the advertisement can be displayed without interrupting the video content, but the viewer cannot see the advertisement and the video simultaneously, reducing ad exposure effectiveness
Solution Approach 1:
The patent combines the main video and advertisement video into a single playback stream, allowing both to be displayed simultaneously through overlay technology. The advertisement video is merged with the main video content, enabling the viewer to watch both the advertisement and the main video at the same time without interruption.
Solution Approach 2:
The advertisement video is nested within the main video playback by overlaying it as a smaller video window on top of the main video content. This allows the advertisement to be contained within the main video display area, enabling simultaneous viewing of both the advertisement and the main video content.
2Loss of information
If video advertisements are placed intermittently by interrupting the video, then the advertisement can be displayed prominently, but the viewer's experience is disrupted and viewers may abandon the video
Solution Approach 1:
The patent maintains continuous playback of the main video while simultaneously displaying the advertisement through overlay. The main video continues to play without interruption, and the advertisement is displayed concurrently, ensuring the useful action of video viewing remains continuous while ad exposure is achieved.
3Loss of information
If the advertisement is overlaid on the main video, then both videos can play concurrently improving ad exposure, but the advertisement may distract from the main video content
Solution Approach 1:
The patent applies local quality by positioning the advertisement video in specific non-distracting areas of the display, such as corners or edges, rather than centrally overlaying it. The advertisement is placed in locations that minimize interference with the main video content, allowing ad exposure while reducing distraction from the primary content.
Data Source
AI summary
A second video may be overlaid on or inserted in a first video in a non-obstructive manner. A location for the second video within the first video may be determined based on analyzing non-essential locations in sequential frames in the first video. The second video may be selected from a plurality of candidate videos based on parameters of the second video, such as size, duration, context, etc. Accordingly, the second video may be displayed simultaneously with the first video by nesting the second video within the first video, while providing a streamlined viewing experience and minimizing distraction.