Video Page Control Method for Splash Ad Skip
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Solution Overview
Problem
Users experience poor interaction experiences due to accidental screen touches while trying to skip splash advertisements, leading to unintended navigation to landing pages.
Innovation Solution
A page control method that detects touch starting and ending events on a video playing page, determines the touch duration, and performs display and interaction effects based on this duration. If the touch duration exceeds a preset threshold, the method jumps to a preset page corresponding to the target video.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a splash advertisement is displayed with a skip button, then users can choose to skip the advertisement, but accidental touches cause users to enter the landing page unintentionally
Solution Approach 1:
The patent applies dynamics by making the control response dependent on the touch duration. The system dynamically adjusts its behavior based on how long the user holds the skip button: short touches trigger interactive effects while longer touches trigger page navigation. This dynamic response mechanism resolves the contradiction by making the system adaptive to user intent based on touch duration.
Solution Approach 2:
The patent changes the parameter of touch duration to differentiate between accidental and intentional skips. By monitoring the duration parameter of the touch event, the system can distinguish between a quick accidental tap and a deliberate hold action, thereby resolving the reliability issue while maintaining ease of operation.
2Ease of operation
If the skip button responds immediately to any touch, then user operation is simple, but accidental touches cause wrong page navigation
Solution Approach 1:
The patent applies preliminary action by performing display effects and interaction effects before the actual page jump occurs. When a touch is detected, the system first presents visual feedback and interaction effects, then only after a duration threshold is met does it execute the page navigation. This preliminary action sequence allows the system to remain responsive while preventing accidental mis-taps from causing wrong navigation.
Solution Approach 2:
The patent cushions against accidental touches by introducing a duration threshold as a protective barrier. Before the harmful action of page jumping occurs, the system requires the touch to persist for a minimum duration, thereby cushioning against brief accidental touches while still allowing intentional skips.
3Reliability
If touch duration detection is implemented to prevent mis-touch, then navigation accuracy improves, but interaction complexity increases
Solution Approach 1:
The patent applies feedback by providing display effects and interaction effects that give immediate visual and interactive feedback to the user's touch action. This feedback mechanism confirms to the user that their action has been registered and is being processed, which simplifies the perceived complexity while maintaining high navigation accuracy through duration detection.
4Loss of information
If display effects and interaction effects are presented based on touch duration, then user feedback is improved, but processing time increases
Solution Approach 1:
The patent maintains continuity of useful action by presenting display effects and interaction effects continuously during the touch duration accumulation process. Rather than waiting until the threshold is met to provide any feedback, the system continuously provides visual and interactive feedback throughout the touch duration, thereby reducing perceived processing time while maintaining accurate duration-based navigation.
Data Source
AI summary
Provided in the present disclosure are a page control method, apparatus and device, and a storage medium. The method includes: in response to detecting a touch starting event for a preset control on a video playing page, presenting a display effect for the preset control on the basis of the time difference between a time stamp of the touch starting event and the current time stamp, and presenting an interaction display effect for a played target video; and in response to detecting a touch ending event, if it is determined that the time difference between the touch starting event and the touch ending event is not less than a preset duration threshold value, jumping to a preset page corresponding to the target video.