Video Pause Advertising via Object Recognition
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Solution Overview
Problem
Current advertising methods during video playback are inconvenient for users, as they require complex searches without clear object names, requiring specific search engine techniques and often result in unsuitable search results.
Innovation Solution
A system that utilizes specialized software to analyze videos and still images, creating a database of information objects and sending relevant advertising units to users during pauses, using a client-server architecture with a media player, information server, and Object Media Recognition software to provide user-relevant information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertising information is displayed during video playback using traditional methods (banners, implicit advertising), then advertising can be shown to users, but the user experience deteriorates due to complex search requirements and irrelevant results
Solution Approach 1:
The system performs preliminary actions by pre-processing video content to identify objects, scenes, and contexts before playback. Metadata including object recognition results, scene descriptions, and contextual information are prepared in advance and stored in a database, enabling instant retrieval and display of relevant advertising information without requiring user search actions during playback.
Solution Approach 2:
The patent introduces an intermediary system consisting of a server, database, and software module that mediates between the video content and advertising information. This intermediary automatically matches video content with relevant advertising based on object recognition, scene analysis, and contextual understanding, eliminating the need for users to perform complex searches and directly delivering relevant advertising information.
2Loss of information
If advertising banners are displayed in screen margins during video viewing, then advertising information is constantly present, but the system complexity increases due to pre-definition and time-interval linking requirements
Solution Approach 1:
The system implements self-service by enabling automatic matching of advertising information with video content through object recognition and scene analysis algorithms. The software module autonomously identifies objects in video frames, queries the database for relevant advertising, and displays appropriate information without requiring manual pre-definition or complex time-interval configuration, significantly reducing system complexity.
Solution Approach 2:
The patent changes the fundamental parameters of advertising delivery from static, pre-defined time-interval-based display to dynamic, content-based display driven by object recognition results. By transitioning from temporal parameters (when to show ads) to semantic parameters (what objects are present), the system simplifies the advertising structure while maintaining continuous information availability.
3Loss of information
If object recognition software is implemented to analyze videos and create databases, then relevant advertising information can be provided during pauses, but the processing time and computational resources increase
Solution Approach 1:
The system performs object recognition, scene analysis, and database creation as preliminary actions before video playback begins. All video frames are processed in advance to identify objects, and the results are stored in a database with associated metadata. During playback, especially during pause periods, the system simply queries this pre-prepared database rather than performing real-time analysis, minimizing impact on playback time.
Solution Approach 2:
The patent utilizes periodic action by processing and displaying advertising information specifically during pause periods in video playback, rather than continuously during active playback. This timing strategy allows computational processing to occur during natural interruptions in viewing, eliminating conflict between object recognition processing and video playback timing.
Data Source
AI summary
A system and method for displaying information while watching videos and viewing still images. The user is provided additional information about objects in still images and videos; improving the information value of implicit advertising for the end user, increasing advertising efficiency; increasing monetization of videos and still images. The embodiment of the invention provides a system and method to equip videos and still images transmitted through an information network with additional information about the depicted objects. When the user activates a pause function while watching videos or is idle while viewing still images, a query is generated for the presence of objects in the frame with an information unit (advertisement). The query is analyzed at the information server. The result of the query is presented as an information (advertising) unit visually related to the information item.