Video Playback Index for Seamless Ad Insertion
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Solution Overview
Problem
Existing video playback methods face challenges in seamlessly integrating creative insert advertisements into video content, leading to high replacement costs and issues like picture freezing or blank screens when using multiple players.
Innovation Solution
A method and apparatus that slice video files into multiple segments, generate a play index with embedded advertisement entries, and use a single player to sequence playback, allowing for flexible insertion and display of advertisements with user interface controls and monitoring capabilities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a completely new video file is generated to replace the creative insert advertisement, then the advertisement can be replaced, but the replacement cost is high
Solution Approach 1:
The video file is divided into multiple segments with insertion points marked. The creative insert advertisement is inserted at specific segments without regenerating the entire video file. This allows individual advertisement segments to be replaced independently, significantly reducing replacement costs while maintaining adaptability.
Solution Approach 2:
The advertisement is extracted as a separate insertable element from the main video content. By using segmentation and marking insertion points, the advertisement becomes an independent component that can be removed or replaced without affecting the core video file, enabling cost-effective modifications.
2Adaptability or versatility
If two players are used to play video content and creative insert advertisement separately, then the advertisement can be played, but picture freezing and blank screen problems occur
Solution Approach 1:
The patent merges the video content player and advertisement player into a single integrated player. The player uses segmentation to divide the video into segments and employs a segment switching mechanism to seamlessly transition between video content and inserted advertisements within the same playback environment, eliminating picture freezing and blank screen issues caused by multiple players.
Solution Approach 2:
The patent introduces a segment switching mechanism as an intermediary between the video content and advertisement. This mediator manages the transitions smoothly by coordinating segment playback, ensuring seamless switching without visual artifacts or playback instability.
3Adaptability or versatility
If the video file is sliced into multiple segments, then the advertisement can be flexibly inserted, but the processing complexity increases
Solution Approach 1:
The video file is pre-divided into segments during the initial processing stage, with insertion points marked in advance. This preliminary segmentation creates a structured framework that simplifies subsequent advertisement insertion operations, as the system only needs to insert ads at predefined points rather than dynamically splitting the video during playback.
Data Source
AI summary
In order for a terminal to play a video, a first video file is obtained. The first video file is sliced to generate a plurality of first slice files. A play index is generated to include entries respectively corresponding to the first slice files. An entry corresponding to a second video file is inserted into the index between an entry corresponding to one first slice file and an entry corresponding to another first slice file in the play index. The first slice files are played in sequence according to the play index, and the second vide file is played after the one of the first slice files and before the other of the first slice files according to the play index.